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Leads
Whats bringing everyone the most leads right now. Social media, realtors. Paid ads?
Quit Pitching Realtors Programs. Start pitching...
Quit talking specs. Start talking people. Think about the last time you rattled off a program name to an agent — how often did that turn into a callback? Not often, right? Because agents don't retain guideline sheets. They retain moments. A quick anecdote sticks in a way that "asset depletion" or "bank statement program" never will. Try this instead: "Just closed a deal for a retired couple with no W-2 income — we used their savings account balance to get them qualified. They assumed they'd been priced out of buying. Turns out they weren't." That's memorable. That's shareable. And it plants a question in the agent's head: which of my clients is in that exact spot right now? Apply it everywhere. A rehab loan becomes: "Got a buyer into a house in a neighborhood they'd given up on, by combining a lower list price with room in the budget for repairs." A home equity line becomes: "Walked a former client through using ten years of built-up equity to fund their first rental purchase." Each story is a conversation starter in disguise. Each one gives an agent an excuse to reopen contact with someone from their old client list. So the real question for this week: what story are you bringing to the table? Not a check-in call. Not "how's the market." An actual example, specific enough that it puts a name and a face behind it. Do this consistently and your network of agents stops functioning like a referral pipeline and starts acting like your own sales team — not because you explained a product, but because you gave them something worth passing along.
A.I
I came across a company called structurely.com it was built for Rocket apparently. You can feed the A.i loads of leads and it will text/outbound and filter down to the good ones. Ill report back when ive beat the shit out of it
What is everyone's biggest struggle?
What are you struggling with most currently? I want to do trainings on everything you need help with.
Welcome!
I will be doing trainings and webinars coming soon. What topics would be helpful?
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