Whats bringing everyone the most leads right now. Social media, realtors. Paid ads?

What are you struggling with most currently? I want to do trainings on everything you need help with.

I came across a company called structurely.com it was built for Rocket apparently. You can feed the A.i loads of leads and it will text/outbound and filter down to the good ones. Ill report back when ive beat the shit out of it

Rate Shopper Nugget Never compare apples to apples—change the conversation. If a borrower brings you a quote based on a 20% down payment, don't feel obligated to match it. Instead, present a strategic alternative: "What if you put just 5% down and kept the remaining 15% in your pocket?" For every additional $10,000 applied toward the down payment, the monthly payment may only decrease by roughly $75 (depending on the interest rate). It can take many years to recover that upfront cash through monthly savings. Liquidity has value. Cash provides flexibility, investment opportunities, and a financial safety net—equity in a home does not. If a client believes they can earn an average return of 8% investing that capital, why tie it up in a home to avoid borrowing at 6%? The better financial decision isn't always the lowest loan balance. By presenting a different strategy instead of matching the competitor's quote, you shift the conversation from rate shopping to financial planning. That's how you differentiate yourself from the average loan officer.

I will be doing trainings and webinars coming soon. What topics would be helpful?