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If I Started Selling Miniatures Today… Here’s Exactly What I’d Do
If I were starting my miniature-selling journey today with absolutely nothing — no audience, no platform, no clue where to upload anything — this is exactly the roadmap I wish someone had handed me. A friend messaged me yesterday asking how to make money from his sculpts, and as I walked him through the whole thing, it struck me that half the miniature community is trying to solve the same puzzle in the dark. So rather than repeat the advice one DM at a time, I thought I’d turn it into something useful for everyone here. This isn’t theory, guesswork, or “I watched a YouTube video so now I’m an expert” fluff. It’s what I’ve learned from years of selling minis, working across multiple platforms, getting things wrong, correcting course, and eventually figuring out what actually moves the needle. If I were starting again, this is the exact blueprint I’d follow — the platforms I’d prioritise, the ones I’d treat with caution, and the strategies that genuinely make a difference when you’re a one-person operation trying to get your sculpts out into the world. So grab a drink, settle in, and let’s get you selling your minis in all the places that matter. ***Before we start I want to make a note about SEO (Search Engine Optimisation). Get your preferred home page established early (a landing page on your own domain or your Patreon would be the best options). Any time you create a product, make sure you put a link back to that URL on there. Back Links (links from other websites to your own) are a big factor in SEO, and you shouldn't underestimate the power that a link on every product listing on every platform could possibly be for your home page!*** TIER 1 — HIGH TRAFFIC, HIGH VISIBILITY, HIGH POTENTIAL 1) Cults3D Traffic: roughly 8–10 million visits per month Commission: around 25% Why It’s Good: best traffic-to-sales ratio for miniatures and no monthly store fees My take:Cults is slightly chaotic behind the scenes, but it genuinely gets results. If you're going to sell STLs anywhere, this is the platform where most creators see their first real traction. Not the cheapest commission, but the visibility makes up for it. Bonus: it can import your models directly from Thingiverse, which saves a huge amount of time.
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Come and introduce yourself
Hi, thanks for coming! I just started up this Skool community in September so I'm going to be inviting people in and trying to build this community up. If you've arrive here and are wondering why there's not much going on, this is why. I'm working on my first proper zbrush sculpting course right now (check it out here https://dankelly1.gumroad.com/l/uxser) and it's almost complete as of the end of October. I'd love for this community to be a hub for like minded people who want to learn about the full ecosystem of miniatures. Whether you're doing this for relaxation and mindfulness or you want to turn miniature sculpting into a career and free yourself from the shackles of your 9-5 job, I'll be here to help you every step of the way! Please post an introduction and let us know who you are, what you do for a living, what level your miniature experience is at, and what skills you're looking to develop. Oh, and where you are in the world - it would be great to organise some in-person meetups if we start getting groups of people with common geography! Everyone is in the same boat so don't be shy! Oh, and if you had to pick one and banish one - Lord of the Rings or Starwars?! 😉
Advice for success - in hobby and in life!
I was asked recently by a good friend if I could offer any advice from the point of view of a professional, commercial artist to those looking to embark on a career in art. I came up with many gems, but the following for me is one of the single most important things that you should take onboard. Mindset, focus, and what people like to call manifestation all point to the same thing: what you believe to be true shapes the actions you take, and the actions you take shape your results. It doesn’t matter whether you think the universe is helping you or you think that’s all crystal-shop nonsense — the mechanism still works. You must decide, in your own head, that your success is inevitable. Not “I hope I make it”, not “maybe one day”… but “this is happening, now let’s build it.” Don’t discount this I’ve studied a lot of successful business people over the years — multi-millionaires, billionaires, founders, creators — and a fascinating pattern shows up again and again. They don’t talk about if they’ll succeed. They talk about how and when. Failure simply isn’t on the menu. Listen to something like The Diary of a CEO podcast and you’ll hear this mindset constantly: relentless belief, long-term focus, and an unshakeable expectation of success. They might not call it manifestation, but it is — unwavering belief driving behaviour until the outcome becomes unavoidable. Your brain backs this up. It has a built-in filtering system called the Reticular Activating System (RAS). Its job is to decide what information matters and what gets ignored. It doesn’t judge what’s true — it looks for evidence of whatever you already believe. If you believe you’re not good enough, your brain will serve you endless proof: slow sales, rejections, other artists “doing better”. If you believe you are becoming successful, your brain starts highlighting opportunities, connections, and openings that were always there — you just weren’t tuned to see them. It’s like being told to look for red cars on your way to work. Suddenly they’re everywhere. Then ask how many yellow cars you saw on that same journey and you won’t have a clue — your brain filtered them out. This is why negative self-talk is poison for creative businesses. You are literally instructing your own mind to hide opportunities from you. And this advice comes directly from experience - I’ve been there and made this realisation the hard way!
Female miniature “readability” vs “sexualisation”
Miniatures aren’t viewed like illustrations — they’re seen at arm’s length, under varied lighting, often while you’re focused on gameplay. Because of that, miniatures require exaggeration to read clearly on the tabletop. For male minis, exaggeration is usually accepted without question: broader shoulders, stronger jaw, thicker hands, chunkier silhouettes — it helps them read quickly. For female minis, the same “readability” push often means more prominent feminine features. But that’s where it gets tricky: the visual shorthand that makes a female miniature read as female can be easily interpreted as over-sexualised, even when the actual intent is purely functional and design-driven. It could also come across as objectively ridiculous in terms of them having combat heels and boob plate on their armour and the like, but again it all adds to the visual cues of the model being female rather than a male with a smaller frame. My honest situation: I’ve avoided pushing female exaggeration for a long time and have leaned toward a more subtle style. But I’m not sure that’s always the best solution for tabletop clarity — and I don’t want to make design decisions based purely on my own assumptions. So I’d love your input: What do you prefer in female miniature design? A) Exaggerated for clarity — instantly reads as female on the tabletop B) Subtle / grounded — more realistic proportions, reads when viewed closer C) Mixed approach — depends on faction, setting, or character role And the key follow-up: - What specifically makes a female mini feel “over-sexualised” to you? - What specifically makes a female mini feel “clear and readable” to you? - Are there examples (games/ranges) you think strike the balance well? If you drop an A/B/C plus a sentence or two about why, that’ll give me a really useful compass for future releases. The 2 images are illustrations of my miniatures - the grey one is the "usual" standard of female miniatures I create, and the coloured one is a selection of the "pinups" that I've done to date to highlight the differences. I'd also note that the clothing on the pinups is deliberately scanty for obvious reasons - I'm looking more at the physical proportions than the attire in this respect.
Female miniature “readability” vs “sexualisation”
What do you all want to get from being here?
Hi all! We've had quite a few new members in lately which is great but the group activity has been really low. Lets get a bit of focus and start getting you the content that you came here for. I'd love to hear from everyone to find out what you want. Sculpting tips and tutorials, painting guides and tips? Help dialling in your 3d printer or getting perfect supports? Help and guidance for monetising your work? vote in the poll, but lets see your specific needs and wants in the comments.
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