What's up, party people! I put together a new resource for you. I saw this video from Dan Martell about how he builds a master prompt that he uses with all his AI systems so they understand him and his brand. So I went to work on building my master prompt that I use in Claude and now also in Content on Easy Mode. (Since @Antoni Tzavelas is a legend and has given us the ability to upload documents into our profile.) So the resource is basically a series of prompts that you can use with Claude, ChatGPT, or any other LLM. The first prompt will interview you. It's going to ask you one question at a time, and by the end, you will have your master prompt. My best practice here is to dictate your responses rather than type them. It will take you way less time, and the system will also learn your language and speech patterns. Once you have this master prompt, 3 more prompts are available to you... 1. To give you ideas for your headline and banner. 2. To write your About section. 3. To help come up with ideas for your Trust Bridge resource. All of these will use your master prompt to help you build them yourself. This exercise will probably take you around 45 minutes to complete, but I promise it is 100% worth the time you put into it. Because all of these are important pieces we'll use to land clients on LinkedIn. Let's go! And if you have any questions, just hit me up in DMs! ✌️

Really happy to see so many people out today! Let's keep it coming. I'm gonna start sending out these recaps from each meeting, with takeaways from the office hours. I will also link back to the original meetings. I'll also add these in the classroom under the archives. Missed it or want to go back? Watch the full recording here. 1. Warm them up before you ask for anything The gap for most people is the space between "they accepted my connection" and "here is my pitch." Fill it. Send a short voice note that says thank you, and let them know you are happy to be a resource. That is it. No ask. A voice note beats text right now because people are tired of what sounds automated. 2. Give something before you diagnose anything Before you try to find their problem, hand them something useful. Pick one resource you can send to your ICP every single time. Send it, then let the conversation open on its own. 3. Commenting is not worth 30 minutes a day anymore Ten minutes, tops. Reply to your own comments. Return the favor to one or two people. That is enough. Nobody has ever hired me because they saw a comment I left. The people leaving heavy comments right now are mostly prospecting or they are bots. 4. Story, then lesson, then call to action The posts that work follow one shape. Tell a short story. Pull one quick lesson out of it. Point people to the next step. Your link does not have to sit at the bottom. Weave it into the story where it fits. 5. Sell the result, not the thing you do Nobody wants an email marketing strategy. They want 100 new subscribers a month. Nobody wants a content system. They want clients. Say the outcome out loud in your headline, your banner, and your call to action. 6. A lead magnet and a trust bridge are different A lead magnet captures an email. A trust bridge has more time with you on the other end of it. A masterclass is a trust bridge. A workshop is a trust bridge. A one to one call is a trust bridge. Trust gets built by spending time together, so build the path that gets you time.

So I've been talking about how to treat the LinkedIn algorithm like an employee. The employee has one job: to get YOU in front of the right people. But in order for the employee to do a good job, you need to provide it with training. And one of the things that you can do to better train it is to fix your About Section. Watch the video, run through the exercise, and thank me later! 😁 https://drive.google.com/file/d/1Ir9IwNv6W0fO9tUUI6JQPELBtmIplVui/view?usp=sharing

Last week was a good one. I'm feeling energized this morning. I'm gonna bring the energy like Lil Jon today! See you soon! ✌️

What's up? Happy Thursday. We are one hour away from our offer critique workshop! I am so excited for this. I know Kevin is excited for this, and I know a bunch of you guys I spoke with on Monday are excited as well. Come in. Bring your offer. Let Kevin critique it. You'll get some good info and insights on how to improve it and how to get it in front of more people. I'll see you in one hour. 😁