Key Takeways from Today's Office Hours

Really happy to see so many people out today! Let's keep it coming.

I'm gonna start sending out these recaps from each meeting, with takeaways from the office hours. I will also link back to the original meetings. I'll also add these in the classroom under the archives.

Missed it or want to go back? Watch the full recording here.

1. Warm them up before you ask for anything

The gap for most people is the space between "they accepted my connection" and "here is my pitch." Fill it. Send a short voice note that says thank you, and let them know you are happy to be a resource. That is it. No ask. A voice note beats text right now because people are tired of what sounds automated.

2. Give something before you diagnose anything

Before you try to find their problem, hand them something useful. Pick one resource you can send to your ICP every single time. Send it, then let the conversation open on its own.

3. Commenting is not worth 30 minutes a day anymore

Ten minutes, tops. Reply to your own comments. Return the favor to one or two people. That is enough. Nobody has ever hired me because they saw a comment I left. The people leaving heavy comments right now are mostly prospecting or they are bots.

4. Story, then lesson, then call to action

The posts that work follow one shape. Tell a short story. Pull one quick lesson out of it. Point people to the next step. Your link does not have to sit at the bottom. Weave it into the story where it fits.

5. Sell the result, not the thing you do

Nobody wants an email marketing strategy. They want 100 new subscribers a month. Nobody wants a content system. They want clients. Say the outcome out loud in your headline, your banner, and your call to action.

6. A lead magnet and a trust bridge are different

A lead magnet captures an email. A trust bridge has more time with you on the other end of it. A masterclass is a trust bridge. A workshop is a trust bridge. A one to one call is a trust bridge. Trust gets built by spending time together, so build the path that gets you time.

7. Solve one problem and create the next one

Your free resource should fix a real problem. It should also expose the problem right behind it. That next problem is what your offer solves.

8. Take a stance and lean into it

Strong opinion content wins twice. It attracts the people who agree with you and repels the people who do not. The ones who disagree were probably going to be hard to work with anyway.

9. Train the algorithm like an employee

The algorithm has one job: putting your content in front of the right people. It learns from what you post. Stay consistent on your topic, and it starts sending your work to the right feed.

10. Put your own work on the calendar like a client session

Thirty minutes a day in the DMs. Same block, every day. You would never cancel on a paying client at the last minute, so do not cancel on yourself.

11. Give it time to compound

Make small deposits. A thank you here, a helpful link there. It feels slow at first. Then one day you have 20 conversations running at once, and you are not hunting for new people anymore.

Two quick wins you can steal

Running a workshop? Leave five minutes at the end. Put a QR code on the screen that links to your feedback form. Tell people that anyone who fills it out gets your resource emailed to them. You will go from 2 out of 10 to 8 out of 10.

Booking sales calls? Record one two-minute video that explains what to expect on the call. Put it on your booking thank you page. People show up knowing who you are and what you do.

Marching orders

See you next Monday.

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Key Takeways from Today's Office Hours