Have you heard of LinkedIn's SSI Index? If not, you can request yours using the link below: https://www.linkedin.com/sales/ssi It is a useful tool to identify potential avenues for you to improve your Visibility and Awareness on LinkedIn. For example, I need to work on "Engage with insight" - see image below. Please note three things: 1. Anything above 70% will gain a 20% boost from the LinkedIn algorithm. So people hitting 70% is considered 'excellent' by LinkedIn. Even with 60% I am in the Top 6% of Recruiters. 2. You are not selling so your score maybe in the 30's but we're using this as a tool to inform not to be down about. 3. Use the insights from this tool as inspiration and ideas to action on the platform e.g. are you connecting with people, adding meaningful comments and establishing your professional brand?

In speaking to two CFOs in this community today, it's clear the Christmas lull is upon us. Here's my advice to you. It’s tempting to grind through December, but that only sends you into January exhausted and useless. Treat time with loved ones as part of your job hunt, you need a clear head more than another pointless round of LinkedIn browsing. Switch off properly, without guilt. Set strict “office hours” for any job-search tasks so the whole holiday doesn’t turn into one long, anxious scroll or constantly picking up your phone. And be upfront with your partner or family about your plan; nothing breeds tension faster than being physically present but mentally somewhere else. Being honest, I do struggle massively in this area (switching off) and whilst that helps me to push forward, it's not always productive. So even I will be challenging myself this Christmas as well.

Welcome 'back' to SKOOL! Where you are going to produce an outstanding LinkedIn profile which will drive Visibility, Impact and Awareness leading to be headhunted including the SHREK firms. Please remember there is a community around you so please use all of us, stay connected and stay positive.