Awareness - Posting on LinkedIn
A CFO messaged me last week after he posted about Chinese New Year. He said he couldn’t believe the increase in profile views as a result. Here’s the thing! There’s over 1 billion people on LinkedIn and this is growing by 10,000 people per week. 50% of users come onto the platform weekly. ONLY 1% of users post weekly though. So if you post, you’re going to have more visibility than not. if you want some inspiration @Nigel Grace, @Simon Coultas and @Rachel Daly are regular posters. Finally if you want a framework I would put your content into three buckets: 1. Value - give your knowledge or invests away from free 2. Credibility - show people what you’ve done 3. Entertaining - could be a poll or even a question The more you post the easier it becomes 😀