A CFO messaged me last week after he posted about Chinese New Year. He said he couldn’t believe the increase in profile views as a result.
Here’s the thing!
There’s over 1 billion people on LinkedIn and this is growing by 10,000 people per week.
50% of users come onto the platform weekly.
ONLY 1% of users post weekly though.
So if you post, you’re going to have more visibility than not. if you want some inspiration , and are regular posters. Finally if you want a framework I would put your content into three buckets:
- Value - give your knowledge or invests away from free
- Credibility - show people what you’ve done
- Entertaining - could be a poll or even a question
The more you post the easier it becomes 😀