Referral Paradox · Expert Coach Certification

Apr '24 (edited) • All Members Post Here

Referral Paradox

Hi Everyone,

As promised here is a new sales tip that could help us grow our coaching business.

91% of customers are ready to give referrals, only 11% of salespeople ask for them … This is the "Referral Paradox."

So many opportunities are right there, but they often get missed because of different worries and wrong ideas.

Dale Carnegie pointed out this big difference, and research from IDC shows that 73% of company leaders prefer to work with salespeople who someone they know has recommended. Despite this, many sales professionals don't ask for that very important referral ... and surprisingly only 30% of B2B companies have a formal referral program in place according to Influitive

Let’s change that !

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Referral Paradox