I have been helping primarily men who are Dad's and over 35 years old. They have come to me with help related to work or relationship challenges. Most of the men I have helped have been referred to me by women in their life. My marketing efforts directed to men isn't working. Men that I have reached out to have told me that most men dont seek out life coaches. They talk among their friend groups. I am starting to wonder if I should be directing my marketing efforts to women vs. men. I would love to hear anyone's thoughts on this.