Character comes first but it doesn't develop by accident. It develops in environments. Ethos Foundations is a 5-week course for parents, coaches and club leaders who want more than results on a matchday. Each week explores one pillar: Environment, Trust, Honesty, Ownership, Support. Each with practical steps you can try that week, not just theory. No blame, no jargon. Just a clearer way to help young people thrive, on and off the pitch.