𝗕𝗼𝗼𝗸: Choose Trust – Building Relationships for Business Success 𝗔𝘂𝘁𝗵𝗼𝗿𝘀: Stuart Maister, Kevin Vaughan-Smith 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱: 16 January 2025 𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀: A compelling, highly readable guide that reveals how and why building trusting relationships at work offers a competitive edge. Trust is the basis of all relationships—at work and beyond. We naturally want to bond with others with whom we can relate and on whom we can rely—and vice versa. That's why creating meaningful working relationships by trusting and being trustworthy adds value. Whether you're leading a team, building partnerships, selling, or collaborating, it's trust that makes the difference. By harnessing the three elements of the authors' Trust Triangle—clarity, character, and capability—this book shows you how to do so. It gives you the tools to be intentional about building trust so that you and your organization are positioned for success. 𝗥𝗲𝘃𝗶𝗲𝘄𝘀: “Unlike so many books on this subject, Choose Trust looks at the challenges and opportunities of trust from multiple angles: personal and organisational trust, trusting and being trusted, collaboration as a team and being a high-trust leader, together with both the emotional and rational dimensions. The book offers practical, real-world insights to transform the way you operate at work. This is not about the theory but about the practice of giving and receiving trust whatever your role.” – Charles H. Green “If ‘beating the competition’ drove business in the 20th century, it is surely collaboration that is driving the 21st century. How to win was clear in the 20th century, but how do you ‘win’ at collaboration? Answer? Trust; one of the most complex onesyllable words in the English language. Thankfully Stuart and Kevin have written an excellent guide to help you navigate those waters. Trust – easy to say, not so easy to do. Until now. Stuart and Kevin have written not just a book, but a survival manual for the 21st century.” – John Philpin “Trust is elusive in our ability to define it – a behaviour, an emotion, gut feeling? When we fail to comprehensively understand how trust is created, grown and maintained, we leave too many valuable relationships and outcomes to chance. This book brings a new perspective, a delightful simplicity and practicality to the subject: a three-stage model of clarity, character and capability coupled with great exercises that mean you are applying your learning with every chapter. We would live in a better world if we could all learn the lessons inside.” – Gill White