Feb 19 • General discussion 📣
Stop Overthinking Lead Gen!
A lot of you in the community have been asking this lately:
“How much do I actually need to start my lead gen journey?”
Most people assume you need thousands in ad spend, fancy funnels, and a full team just to get consistent leads.
Not true.
The same style of cold email machine that’s generated millions in revenue can be started for under $200/month.
Here’s the actual breakdown 👇
1) Sending platform
You need a tool to actually send emails at scale.
Something like Instantly.ai works perfectly.
Cost: ~$37/month
That’s your engine.
2) Lead data
You need real people with real emails.
You can pull 10,000 verified contacts from sources like Apollo or similar providers for around $50.
That's enough to last you months.
3) Mailbox infrastructure
You don’t send from one inbox.
You spread your volume across multiple Google mailboxes to protect deliverability.
Roughly $3 per mailbox per month.
Start with ~30 inboxes = about $90/month
Total monthly cost to run a real outbound machine:
≈ $177/month
That’s it.
No ad creatives.
No media buying.
No waiting months for SEO to “maybe” work.
Just a simple system that lets you:
• reach your exact ICP
• control your volume
• test messaging quickly
• and start conversations on demand
And the best part?
You can go live fast.
Give yourself a couple of weeks to set up your domains, warm your inboxes, and clean your list…
…and you’re ready to start sending.
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Stop Overthinking Lead Gen!
skool.com/lead-gen
Attract high-quality leads, with proven systems, & grow your revenue with automated AI lead generation machines to get clients on autopilot.
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