18d • General discussion 📣
Copy review
About to test a new sequence, but would like to hear your opinion on it first.
ICP: Marketing related decision makers of dtc apparel ecommerce brands doing 100k-10mil arr with weak or nonexistent top of funnel email capture
email 1:
sl: quick one on your site
{{FirstName}},
Noticed you’re running {{traffictype - e.g. Meta ads, UGC}} to your homepage while your email capture is {{structure - e.g. just a footer opt in that says "gain exclusive incentives and updates"}}.
Most apparel brands convert under 5% of visitors with a similar setup, which keeps email under 20% of revenue.
We took one from <15% to 61% email attributed rev in 45 days after rebuilding their full email system, starting with capture + welcome.
I’ll rebuild your first-visit capture system and send you the full implementation, free of charge.
Want me to mock it up for {{CompanyName}}?
Best,
{{accountSignature}}
email 2:
sl: re: quick one on your site
{{FirstName}},
Following up on the capture rebuild.
Still happy to rebuild your first-visit capture system and send the full implementation for free.
Reply “yes” and I’ll get started.
Cheers,
{{accountSignature}}
email 3:
sl: yes or no
{{FirstName}},
Putting together a few first-visit capture rebuilds for apparel brands leaking paid visits through low opt in popups this week.
Took one from <15% to 61% email revenue after fixing this layer.
Should I leave {{CompanyName}} out?
{{accountSignature}}
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Copy review
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