🎯 Escape the Feature Factory 🎯
If your UX role is limited to designing screens—without research, testing, or strategy—you’re in a feature factory, not a real UX role.
So how do you break free & build influence?
💡 3 Steps to Take Back Control:
🔥 Advocate for UX – Frame research as risk-reduction & highlight other benefits.
🔥 Speak the language of business – Connect UX to revenue, retention & efficiency.
🔥 Ask for forgiveness, not permission – Run small usability tests & prove value.
💬 Have you experienced a feature factory? Share with us in the comments if you have found ways to break out of it, either as a designer yourself, or as a leader of designers.
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Jaco van den Heever
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🎯 Escape the Feature Factory 🎯
Lead by Design
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A community for design leaders (and aspiring design leaders) mastering user-centered innovation, strategic leadership & driving impact at scale.
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