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Welcome to Lead by Design
Whether you’re a seasoned design leader steering complex digital ecosystems, or an aspiring design executive preparing to step into your first leadership role — you belong here. This isn’t just another design community.This is a home for visionaries, changemakers, and product pioneers who believe that design leadership is more than just pixels and prototypes — it’s about creating a vision, aligning teams, and driving innovation at scale. What you can expect here: ☕️ Weekly Coffee Hours — casual virtual meetups where we discuss real-world challenges, share leadership lessons, and unpack the evolving role of design leadership in the age of AI, remote work, and digital transformation. 📚 Free & Premium Content — from exclusive playbooks and case studies to deep-dive workshops on stakeholder alignment, design strategy, and leading high-performing teams. 🎯 Expert Insights & Peer Coaching — learn not just from me, but from your fellow design leaders across industries, all navigating the same challenges and opportunities. 💬 Open Conversations — this is a safe space to ask hard questions, get unfiltered feedback, and sharpen your leadership craft. New members, please introduce yourself and share a pic of your workspace or your team in the comments!
Special Lead by Design event: Guest Speaker TJ Pitre
Join us for a practical session with TJ Pitre, creator of Figma Console MCP, as we explore how AI is reshaping design-to-code workflows on Tuesday 12 May at 17:00 GMT+2. (check out the event link in the Calendar). We’ll cover the story behind the tool, what it can do today, and why developments in this space matter for designers, product teams, and design leaders. TJ will also walk us through practical use cases, from starting a new project from a blank canvas to working with legacy Figma files and evolving them into more effective workflows. Expect a grounded, real-world look at where design, systems, and AI-assisted product development are heading. What to expect: - The story behind Figma Console MCP - Tool capabilities and current developments - Practical demo / workflow examples - Why this matters for design and product leaders - Audience Q&A
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Special Lead by Design event: Guest Speaker TJ Pitre
Claude Design signals a new phase in “AI as design collaborator”
Anthropic has launched Claude Design, a new Labs product that lets people create visual work — designs, prototypes, slides, one-pagers and more — through conversation with Claude. The interesting part isn’t just “AI makes visuals”; it’s that the workflow includes conversational iteration, inline comments, direct edits, exports to Canva/PDF/PPTX, and handoff to Claude Code. This feels like another "Figma Killer" and another step toward a world where founders, PMs and designers can move from idea → prototype → pitch/demo much faster,. It also raises a good leadership question: what happens to design craft, critique, and quality when more people can generate polished-looking outputs quickly? https://www.anthropic.com/news/claude-design-anthropic-labs
Coffee Hours Schedule Change
Hi everyone I've decided to shift our Coffee Hours sessions to every 2 weeks, as most of our community are not able to join on a weekly basis. I'm also available for 1:1 calls - just send me a DM to book some time. Looking forward to seeing you at the next one on 5 March!
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Coffee Hour Recap: Design Tools vs AI Tools — What we’re actually doing in 2026
What a solid session — and a really good turnout. Thanks to everyone who joined and contributed to the FigJam mapping + dot-voting. Here are the key patterns that came through: 1) The “design tool” future looks hybrid, not a clean replacement Most of the group leaned toward a mix of visual tools + AI copilots, rather than “all-in code-first” or “same as before.” 2) AI is helping… but mostly as an assistive layer The dominant sentiment was: AI has changed workflows a little (speed-ups), not a total transformation for most people yet. 3) The biggest near-term shift is in research + synthesis When we asked where the shift happens first, the strongest signal was research & synthesis, followed by UI production. This matched the “Pain/Wish” notes too: people want better note-taking, transcript quality, and insight extraction from calls and research sessions. 4) The “PM/Designer ships everything” hypothesis: not fully true (yet) On “one person can ship a decent MVP end-to-end,” the room leaned toward somewhat disagree, with the bottleneck often being engineering realities, sustainability, and trust. 5) Collaboration is improving (quiet win) Most people said their dominant workflow is now designer + dev collaborating continuously (vs pure handoff). That’s a meaningful maturity shift. 6) Governance is the leadership topic hiding in plain sight The room leaned toward standardising an official AI tool stack to reduce chaos and risk. Biggest perceived risk: shallow thinking / low craft (moving too fast and not validating properly). 7) 2026 prediction: Figma stays central — but more focused The group’s expectation: by end of 2026, Figma remains central for core UI + design systems. And the most valuable people? Those who frame problems and lead alignment. Practical “next experiments” people can try - Choose one AI assist for research/synthesis (notes → themes → quotes) and test it for 2 weeks - Define a lightweight AI governance baseline (privacy, what not to paste, where outputs can be used) - Pick one workflow to tighten: Figma ↔ docs ↔ Jira ↔ dev handoff/integration - Add one quality guardrail: a “validation checklist” so speed doesn’t kill depth
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Coffee Hour Recap: Design Tools vs AI Tools — What we’re actually doing in 2026
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Lead by Design
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A community for design leaders (and aspiring design leaders) mastering user-centered innovation, strategic leadership & driving impact at scale.