Volume Negates Luck · Landman Community

Volume Negates Luck

Hey guys, I wanted to share something that was sort of mind blowing, but at the same time, can really be that simple. What I mean is: more input = more output.

The last few months, I've been capped out around 5 contracts per month. Which I can't say I'm mad about, but wanted to push it and see if I can start increasing that number. Since I've been tracking my KPIs, I know that I've been hovering around 35-40 offers per month to leads I speak with. That is yielding on average 4-5 contracts a month.

So to push it, I decided, what if I just increase the amount of calls I make to leads, and make more offers (Keeping the marketing spend the same). Long behold, in the month of June I made 74 offers which yielded 9 contracts.

More Input = More Output.

Sometimes it really is that simple. Just thought I'd share this because it's one of those things we all know, but it doesn't really click until you experience it for yourself. At least, that's how it was for me.

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Volume Negates Luck