Something that doesn’t fit yet in your marketing? Something that makes you stand out, and makes you different from everyone else in your space… but you haven’t yet figured out how to make it your unique edge? I’ll go first… In my early twenties, I lived in an anarchist housing collective. You may have seen me write about this before… But what you might not know is... I ended up there because I couldn't find my way in the world. Struggled in school. Had a hard time fitting in socially. Mostly wanted to play music and belong somewhere. But they turned me onto raising chickens, beekeeping, gardening, and community. And what you also may not know is... Soon chronic health problems befell me and I thought I might die of some strange form of cancer, so I decided to make some changes. As much as the folks I was hanging out with were into gardening and some healthy/hippy alternatives, our actual lifestyles were often far from healthy. I quit drinking, I quit partying, I quit smoking… I started doing yoga, focused on health and fitness, got obsessed with understanding why my body and mind worked the way they did. That's when I moved out, that’s when I started my own business, and that’s how I eventually found my way here. Teaching marketing to people who also don't fit the mold. I suppose I was just trying to figure out how humans really work after feeling like I didn’t really get it after all those years. So what about you? What’s something you want your audience to know about YOU? 👇

Coyotes and badgers are an all-time great interspecies duo. Equal parts clever, weird, and unusually wholesome. They hunt together on purpose because badgers can dig, but they're slow to run. And coyotes a quick, but terrible at digging. So they team up! And they seek each other out intentionally, have playful interactions, and together have a higher shared success rate while hunting. Not as cute as otters holding hands, but it's cute like, "You're good at what I'm bad at!" And perhaps that's nature's way of saying, "You don't need to be the same to work together." So let’s share what we’re working on so we can learn more about we can work together. I'll go first... This week I: - Discovered how to use Notion AI to supercharge content creation + scheduling. - Improved my "Threads 2 Notion" sync app so it's easier to use (maybe others want to use it too?) - Created the about page video for this group (probably needs a v2 upgrade, but at least it exists now). - Met lots of new community members and made some offers to new potential clients. - Started running facebook ads again to my own email list (instead of just other peoples). - Started writing a new sales page to a new low ticket offer I'm planning to make. - Wasted way too much time playing with Nano Banana and getting sub-par, overly AI generated results. What about you? What happened in your business this week that you'd love to share, brag about, or otherwise vent, complain, and get emotional support about!?!?! Happy weekend!

What happened for you last week that’s worth talking about? Could be something little or something big. The goal is to re-wire your relationship to success. Bragging is generally frowned upon, but here in this space it’s safe. We want to congratulate you and lift you up even for the tiniest bit of accomplishment. Here are a few I’ve seen worth mentioning… - @Anthony La Tour made his first 4 posts on Threads and even got some engagement! - @Mardi Chadwick-Balcom started using Client Affinity Content (available in classroom) and got almost 100 new followers in 24 hours. - @Claudia Q tried Client Affinity Content and got 50 new followers in a single day. - Justin David Carl (not currently in the group) but an active user of Client Affinity Content got 20K new followers in the past 3 weeks (he doubled his audience after growth had flatlined) — a win / brag for me at least. If I’ve already stolen your win and advertised it here, feel free to advertise another!!! Simply following through on tiny habits are often the biggest real wins of all. 👇 Drop your wins, lessons, or even failures below!

If I've learned anything, the best way to learn something new is to try to answer the question yourself first, and then when new ideas or answers come later, it's easier to retain and implement the new information later. So my first question is: how do you find ideas that are interesting to you? And my second question is: how do you retain and store them future use? Once you've answered the two questions above, you're already half way there. Because once you notice what's interesting to you, all that's left is to find a unique and memorable way to teach it to others. So how might you store and keep track of interesting ideas to you in a such a way that it's easy to have numerous ideas to choose from at your fingertips anytime you sit down to write an email? Then I'll come back and share the way I do it tomorrow. Here's a hint, the idea originates in Ancient Athens.

What’s something big or small you accomplished this week that you’re proud of? This could be a humble brag, a tiny task you’ve been putting off, or a huge win you might feel weird sharing elsewhere because it would make you look like a total showoff. It could even be a win disguised as a failure (where you didn’t get the result you wanted but learned something important anyway). Why do this? Because it rewires how you relate to progress. Most people only allow themselves to feel successful when the result is public, the win is impressive, or someone else validates it. By posting your win here, you’ll acknowledge how much progress you’re making even when no one else is clapping for you. (But also… we will clap for you... so there's that...). This is about training your brain to notice your momentum instead of constantly chasing more. Small wins count. Big wins count. "Well that didn't work but now I know" counts. The goal here is to make progress feel lighter, and a lot more fun. So brag a little, celebrate something weird, and the share the win you've otherwise dismissed.