Influence Requires a Bridge
Influence requires a bridge.
If you try to deliver your solution before you have built the bridge of context, your message will fall into the canyon.
You build this bridge by reflecting what you’ve heard and gaining agreement on the problem before you ever mention the product.
Before you move to your next "pitch," ask: "Based on what we’ve discussed, does it seem like we’re on the same page?"
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Kara Moll
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Influence Requires a Bridge
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