HUGE WIN for the Welsh MOBO scene today as we were invited down to the BBC HQ in prep for the Black Welsh Music Awards 2025 🏆🏴󠁧󠁢󠁷󠁬󠁳󠁿 Massive insight on to how the scenes going to grow & move forward and sick to see the support! See how it went here👇🏽 https://www.instagram.com/reel/DMdjJP_ois2/?igsh=MWV0aDBtNzY4enc3cw==

W'S IN THE CHAT PLS🔥 This is How I Helped an Artist Go From 0 to 1.5M Streams On Just His Second Song Let me break this down real quick. I helped this artist go from literally zero monthly listeners to over 1.5 million streams on the second song he ever released. I’m gonna walk you through exactly how we did it — and I want you to save this video if you can’t watch it now, because this is real game. Free. When I met Alex, he had done nothing yet. I helped him put out his first single, but the journey really started from scratch with this next one. No buzz, no fanbase, nothing. And within a few months, we built something crazy. 1. Good Music First. Always. First thing I’ll say — and I’ll die on this hill — if the music isn’t good, nothing else matters. No strategy, no budget, no marketing trick can save a bad song. The music has to be at least palatable, if not great. I don’t even work with music I think is mid. I value my time and taste too much. 2. Budget Myth: You Don’t Need Loads of Money Too many artists think you need a massive budget to make things move. False. If anything, I start campaigns small to test what works — split testing, A/B testing — to find the best-performing content and audience. You’d be surprised what we can do with just $5 a day when the content hits. 3. Build Content Around Strengths Alex lived in LA, had a good voice, played guitar, made heartfelt acoustic music. I told him: go outside, set up a tripod, film yourself lip-syncing and playing guitar. That’s it. He did it. I took the footage, put it in CapCut, sped up the song slightly, added zooms and lyrics. Done. We tested ads using that simple content, and his first real single, Simple Highs, ended up getting around 50K streams. Not crazy viral, but amazing for someone starting from zero. 4. Test, Learn, Repeat Then he brought me his second track, Beautiful Lies. I said: “We’re doing the exact same thing.” Same style video, same process — but this time, with a small listener base already built, the results were even crazier. That’s when we really started to fly.

Hey everyone! I just wanted to take a moment to reflect on everything we’ve built together this year. I’m so grateful to have each and every one of you in this community, and I want to share a bit about my journey and how it’s all come full circle. A year ago, I was in Spain, feeling uncertain and unsure of the direction I was headed. I wasn’t really sure where I fit in, or how I could make an impact in the music industry. But then I realized something: the breakthrough comes when you stop focusing on yourself and start thinking about how you can help others. That shift was everything. That’s when I found joy in helping you guys. And because of that, my journey took on a whole new meaning. Not only did I grow, but so did all of you. Watching this community come together, seeing you all support each other and grow in your careers—it's honestly been one of the most rewarding parts of my year. I want to take this chance to say a huge thank you. You’ve all been a massive part of what we've achieved so far, and none of this would have been possible without your energy, your trust, and your dedication. Every like, share, comment, and interaction has played a part in our growth, and for that, I’m beyond thankful. As we head into the new year, I want to remind you all of the power of persistence. We’ve all faced challenges, but we’re here, and we’re stronger than ever because we’ve kept pushing. So, if you’re looking to elevate your career, make the connections, and build something real, the Upgrad3D community is here for you. We’re just getting started. From the bottom of my heart, thank you. Let’s keep this momentum going into 2025. Wishing you all a happy new year filled with growth, success, and new opportunities. Let's make it count! Our free weekly community calls will begin again Monday 6th January! A little break is certainly needed. But we'll be back bigger an better in 2025!!! Take care ❤️ - Start your year right and book your free 1:1 music marketing call here - Join our upgraded community "Artists Academy" here - If you'd like to be considered by our team to run a marketing campaign for you,

Just here to give my experience, so my name is Overami I make Afrobeats type music and I have been following Isaiah’s page for about a year now I usually bookmarked his videos and took note of them but the first video that had first stood out to me was his video with Alex Robbins and how he made a substantial impact on his Spotify after that I decided to implement his advice into my tiktok content and before then I had been getting 1k views on tiktok on average but after posting and implementing his tips I saw my first semi viral post which is shy of 100k views so the proof is in the pudding it took a few tries but it definitely made a difference and I just wanted to come on here and say don’t give up take on what Isaiah is saying for real and implement his advice with your own spin and twists and keep trying you’ll definitely see improvements!! I went from 200 followers to 2k followers the space of a week, we’re still going and you can too!

This week, I hit a massive milestone by organising the biggest show I’ve ever been a part of. It was a wild ride—performing in both the support act and the main show while managing everything behind the scenes. But here’s the truth: I couldn’t have done it alone. From van breakdowns that kept us waiting until 5am in the freezing cold for recovery to the chaos of last-minute decisions, this show threw everything it could at us. We were all exhausted, stressed, and overwhelmed at times. To be honest at one point I broke down and cried under the stress. Mistakes were made, and tempers could have flared, but instead, we did something incredible—we supported each other. We worked through each other’s flaws, picked up the slack when someone needed help, and reminded each other why we were there in the first place. We laughed, cried, and kept pushing forward as a team. This wasn’t just about putting on a show; it was about leaning on the people you trust most to make something beautiful happen, even in the face of chaos. What I love most about this team—this family—is that our love for each other is bigger than the mistakes, the stress, or the pressure. When one of us fell, someone else was there to lift them up. That’s what made this show possible. To anyone chasing big dreams, here’s my advice: find your team. Find the people who will stick with you when things go wrong, who will celebrate the wins just as much as they’ll work through the losses. Because at the end of the day, it’s not just about what you achieve—it’s about who you achieve it with. Here’s to my team, my family, and the love that held it all together.