24d • 💡 Daily Hooks & Ideas
New Week! Week 3: Day 21 Content Hooks
POST 1
Content Pillar: Passion
Hook Angle: The Thing You Keep Coming Back To
ENGLISH
Hook:
Have you ever noticed how you can get bored with almost anything… except that one thing?
Sub Hook:
Maybe you keep coming back to it without anyone telling you to.
Cover Hook:
You keep coming back to it.
Talking Points:
Maybe it's something you've been interested in for years.
You watch videos about it.
You follow people who talk about it.
You read about it when you have free time.
You talk about it with your friends.
Maybe you've even thought, “I wish I could do something with this.”
And then life gets busy again.
Work.
Kids.
Bills.
Responsibilities.
So you put it away.
But you keep coming back to it.
That doesn't automatically mean it needs to become a business.
But it might be worth asking yourself why you're so drawn to it.
Sometimes that curiosity is worth following.
Caption:
You know that thing?
The one you keep coming back to.
Even after months.
Even after life gets busy.
Even after you've told yourself, “I'll look at that later.”
Maybe it's not random.
Maybe it's simply something you genuinely enjoy.
And maybe you don't need to know what it could become yet.
Maybe you just need to give yourself permission to explore it.
CTA:
What is that one thing you keep coming back to? 👀
AFRIKAANS
Hook:
Het jy al opgelet hoe jy omtrent enigiets kan verveeld raak… behalwe daardie een ding?
Sub Hook:
Miskien kom jy heeltyd terug daarna sonder dat iemand jou sê jy moet.
Cover Hook:
Jy kom heeltyd terug daarna.
Talking Points:
Miskien stel jy al jare lank daarin belang.
Jy kyk videos daaroor.
Jy volg mense wat daaroor praat.
Jy lees daaroor wanneer jy tyd het.
Jy praat daaroor met jou vriende.
Miskien het jy selfs al gedink: “Ek wens ek kon iets hiermee doen.”
En dan raak die lewe weer besig.
Werk.
Kinders.
Rekeninge.
Verantwoordelikhede.
So sit jy dit eenkant.
Maar jy kom telkens weer terug daarna.
Dit beteken nie outomaties dit moet 'n besigheid word nie.
Maar dit is dalk die moeite werd om te vra hoekom dit jou so aantrek.
Soms is daardie nuuskierigheid iets wat die moeite werd is om te volg.
Caption:
Jy weet daardie ding?
Die een waarna jy heeltyd terugkom.
Selfs na maande.
Selfs nadat die lewe besig geraak het.
Selfs nadat jy vir jouself gesê het: “Ek kyk later daarna.”
Miskien is dit nie sommer net toevallig nie.
Miskien is dit eenvoudig iets waarvan jy regtig hou.
En miskien hoef jy nog nie te weet wat dit kan word nie.
Miskien moet jy jouself net toestemming gee om dit te verken.
CTA:
Wat is daardie een ding waarna jy heeltyd terugkom? 👀
POST 2
Content Pillar: Skills + Everyday Life
Hook Angle: The Thing People Always Come to You For
ENGLISH
Hook:
There's probably something people keep asking you to help with that you don't even think twice about.
Sub Hook:
Because to you it's just something you know how to do.
Cover Hook:
What do people ask YOU for?
Talking Points:
Maybe your friend phones you when she needs help writing something.
Maybe everyone asks you how you organise things.
Maybe you're the person who knows how to find a bargain.
Maybe you're good at talking to people.
Maybe you know how to make things look good.
Maybe you're the one people ask when they don't understand something.
Maybe you've spent years doing something at work that you now take completely for granted.
That's experience.
That's knowledge.
And yes, those can become skills.
You don't need to start by asking, “What can I sell?”
Start by asking, “What do I already know?”
Then ask, “What would I need to learn to use that in a new way?”
Caption:
Sometimes the clue isn't sitting in a course.
It's sitting in your WhatsApp chats. 😂
“Can you just help me with this?”
“How did you do that?”
“Can you explain this to me?”
“Where did you find that?”
Pay attention to the things people naturally come to you for.
You might be overlooking something because it feels too easy to you.
CTA:
What is the one thing people are always asking YOU to help them with?
AFRIKAANS
Hook:
Daar is waarskynlik iets waarmee mense jou heeltyd vra om te help wat jy nie eers twee keer oor dink nie.
Sub Hook:
Want vir jou is dit net iets wat jy weet hoe om te doen.
Cover Hook:
Waarvoor vra mense JOU?
Talking Points:
Miskien bel jou vriendin jou wanneer sy hulp nodig het met iets skryf.
Miskien vra almal jou hoe jy dinge organiseer.
Miskien is jy die een wat altyd weet waar om 'n bargain te kry.
Miskien is jy goed met mense.
Miskien weet jy hoe om dinge mooi te laat lyk.
Miskien vra mense jou wanneer hulle iets nie verstaan nie.
Miskien doen jy al jare iets by die werk wat jy nou heeltemal as vanselfsprekend aanvaar.
Dit is ervaring.
Dit is kennis.
En ja, dit kan vaardighede wees.
Jy hoef nie te begin met: “Wat kan ek verkoop?” nie.
Begin eerder met: “Wat weet ek reeds?”
Vra dan: “Wat moet ek leer om dit op 'n nuwe manier te gebruik?”
Caption:
Soms sit die leidraad nie in 'n kursus nie.
Dit sit in jou WhatsApp chats. 😂
“Kan jy my net hiermee help?”
“Hoe het jy dit gedoen?”
“Kan jy dit vir my verduidelik?”
“Waar het jy dit gekry?”
Begin aandag gee aan die dinge waarvoor mense natuurlik na jou toe kom.
Jy kyk dalk iets mis omdat dit vir jou té maklik voel.
CTA:
Waarmee vra mense JOU altyd om hulle te help?
POST 3
Content Pillar: Story + Experience
Hook Angle: The Part of Your Story You Nearly Ignore
ENGLISH
Hook:
Don't be so quick to say, “But that's just my life.”
Sub Hook:
Your normal might actually be something someone else is struggling to figure out.
Cover Hook:
Your “normal” matters.
Talking Points:
We tend to overlook our own experiences.
Because we're the ones who lived through them.
Maybe you figured out how to manage something the hard way.
Maybe you've started over more than once.
Maybe you've had to learn new skills because life forced you to.
Maybe you've changed careers.
Maybe you've raised children while working.
Maybe you've had to learn how to stretch money.
Maybe you've learned how to deal with people.
Maybe you've built confidence after having none.
You don't have to have a dramatic success story.
Real people connect with real experiences.
And your story doesn't have to be finished before it can have value.
Caption:
One thing I've noticed about ordinary people is that we are very quick to dismiss our own stories.
“That's nothing.”
“Everyone knows that.”
“That's just what I had to do.”
But maybe it isn't nothing.
Maybe you learned something through that experience that someone else is currently trying to figure out.
You don't have to turn your entire life into a business.
But don't assume your experience has no value simply because you lived it.
CTA:
What is something you've been through that taught you a lesson you still use today?
AFRIKAANS
Hook:
Moenie so vinnig sê: “Maar dis mos net my lewe” nie.
Sub Hook:
Wat vir jou normaal is, is dalk presies iets waarmee iemand anders sukkel.
Cover Hook:
Jou “normaal” tel.
Talking Points:
Ons kyk maklik verby ons eie ervarings.
Want óns is die een wat daardeur geleef het.
Miskien het jy op die moeilike manier geleer hoe om iets te hanteer.
Miskien moes jy meer as een keer oor begin.
Miskien moes die lewe jou nuwe vaardighede leer.
Miskien het jy van loopbaan verander.
Miskien het jy kinders grootgemaak terwyl jy gewerk het.
Miskien moes jy leer hoe om geld verder te laat rek.
Miskien het jy geleer hoe om met mense te werk.
Miskien het jy selfvertroue opgebou nadat jy voorheen glad nie gehad het nie.
Jy hoef nie 'n dramatiese suksesverhaal te hê nie.
Regte mense connect met regte ervarings.
En jou storie hoef nie klaar te wees voordat dit waarde het nie.
Caption:
Een ding wat ek van gewone mense agterkom, is hoe vinnig ons ons eie stories afmaak.
“Dis niks.”
“Almal weet dit.”
“Dis maar net wat ek moes doen.”
Maar miskien is dit nie niks nie.
Miskien het jy deur daardie ervaring iets geleer waarmee iemand anders nou sukkel.
Jy hoef nie jou hele lewe in 'n besigheid te verander nie.
Maar moenie aanvaar jou ervaring het geen waarde nie net omdat jy dit self geleef het nie.
CTA:
Wat is iets waardeur jy gegaan het wat jou 'n les geleer het wat jy vandag nog gebruik?
DAY 21 — DAILY STORY
AFRIKAANS
Slide 1
Daardie een ding waarna jy heeltyd terugkom?
Miskien is dit tyd om op te hou om dit net as “iets waarvan ek hou” af te maak. 👀
Slide 2
En waarvoor vra mense jou altyd?
“Kan jy my net help met…?”
Moenie die dinge wat vir jou maklik voel, sommer afmaak nie.
Slide 3
En jou storie?
“Dis maar net my lewe.”
Miskien.
Maar iemand anders is dalk nou waar jy eens was.
Jou ervaring tel. 🤍
ENGLISH
Slide 1
That one thing you keep coming back to?
Maybe it's time to stop dismissing it as “just something I like.” 👀
Slide 2
And what do people always ask you for help with?
“Can you just help me with…?”
Don't dismiss the things that come naturally to you.
Slide 3
And your story?
“It's just my life.”
Maybe.
But someone else might be where you once were.
Your experience counts. 🤍
5
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New Week! Week 3: Day 21 Content Hooks
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