If your content is for everyone… it connects with no one.
Let’s fix something today.
You do NOT need a complicated niche.
You need clarity about one real person (you're audience).
Not “women.”
Not “entrepreneurs.”
Not “business owners.”
A real human.
Answer this in 3 sentences:
  1. What are they frustrated about right now?
  2. What are they secretly worried about?
  3. What would change their life in the next 6 months?
Don’t make it fancy.
Make it real.
Connection happens when someone feels understood.
— Your Content Coach
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Hester Conradie
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If your content is for everyone… it connects with no one.
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