Most people only look at reach and impressions.
But the real power lies in the emails LinkedIn automatically sends to your subscribers.
Example from my wife:
đ Her last newsletter had only 93 impressions â with just 250 subscribers and about 2,000 followers.
đ Still, she got an inbound application via email, because the reader felt deeply understood by her content.
That proves:
Itâs not about big reach. Itâs about the right people seeing the right content.
Now imagine having 1,000 of your ICP as subscribers â and being able to send them strategic content, for free.
Thatâs basically your own email list inside LinkedIn.
đŹ Question for you:
Are you already using the LinkedIn newsletter â or do you still think itâs âtoo small to matterâ?