Most people only look at reach and impressions.
But the real power lies in the emails LinkedIn automatically sends to your subscribers.
Example from my wife:
👉 Her last newsletter had only 93 impressions – with just 250 subscribers and about 2,000 followers.
👉 Still, she got an inbound application via email, because the reader felt deeply understood by her content.
That proves:
It’s not about big reach. It’s about the right people seeing the right content.
Now imagine having 1,000 of your ICP as subscribers – and being able to send them strategic content, for free.
That’s basically your own email list inside LinkedIn.
💬 Question for you:
Are you already using the LinkedIn newsletter – or do you still think it’s “too small to matter”?