hi everyone

Happy Friday everyone, hope it's been a productive week! Before you head into the weekend I have one quick question, and your answer will genuinely shape what I create in this community going forward. What type of content do you want more of? 🛠️ Step by step how-to guides 🔦 Digital tool spotlights and reviews 💬 Open discussions and hot takes 🗞️ Industry news and what's happening in digital fashion 🎥 Live demos and walkthroughs Drop your answer below, and if there is something you want to see that is not on the list, tell me, this community should be built around what you actually need, not what I assume you need. Have a brilliant weekend. 👇🏾

As promised, here is the demo video of The Fabricant's generative AI platform. 👇 https://bit.ly/3QqORLz It's a long one, so feel free to skip to the parts that are most relevant to where you are right now, but I'd encourage you to watch as much as you can, because this platform has something useful at every stage of the brand building process. What I found most impressive was how it handles the full journey in one place, from early concept and design ideation all the way through to campaign-ready visuals, without needing to jump between multiple tools. For anyone building a digital fashion brand, that kind of end-to-end workflow in a single platform is a genuine game changer. Watch it, take notes, and drop your thoughts in the comments. I'd love to know which part of the platform stood out most for you, and whether you can see it fitting into what you are building. 👇

Open floor this afternoon. I have spent 20+ years working across fashion from design studios to boardrooms, across Men's and Women's, from early concept all the way through to production. For the last 6 years I have been working with brands, retailers and startups to implement 3D and digital tools, figuring out where they have the most impact and training the people who use them. I have seen what works, what doesn't, what gets adopted properly and what sits on a shelf gathering dust. So today I want to hear from you. Whatever is on your mind, about digital tools, building a brand, getting started, choosing the right software, briefing a designer, understanding the industry — bring it. No question is too basic. No question is too advanced. Drop it in the comments and I will answer every single one. 👇🏾

I did the demo last week, and I was impressed. For those who haven't come across it yet, The Fabricant is an AI platform built specifically for fashion design, development and marketing. It takes you from concept all the way through to campaign-ready visuals inside a single workspace, covering everything from design ideation and fabric visualisation to placing garments on virtual models and generating content for marketing. No studio, no photoshoot, no physical sample needed. It was built with independent designers and brand builders in mind just as much as larger teams, which is exactly why I wanted to bring it to this community. We didn't get enough sign-ups to run the live session, which is a shame, but I'm not going to let my demo go to waste. I'll be dropping my demo video this Thursday, so you can see it for yourself. Looking forward to you letting me know what you think, and if it sparks any questions about how it could fit into your own workflow.