Happy Friday everyone. I want to be straight with you today. I started this community because I genuinely believe that the tools exist right now for anyone with a clear vision to build a real digital fashion brand. You do not need a massive budget. You do not need a factory. You do not need to have been in the industry for 20 years. You need the right knowledge, the right tools, and the right people around you. That is what I want this community to be. Not just a feed of news and tips, but a proper launchpad. A place where you come in with an idea and leave with an actual brand in motion. Step by step, tool by tool, decision by decision. I have not always communicated that clearly enough. That changes now. 𝗔𝗻𝗱 𝗵𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝘀𝘁𝗮𝗿𝘁. 👇🏾 I have a demo of The Fabricant's AI platform next week, one of the most exciting all in one digital fashion tools available right now. The week after I am running a live walkthrough for this community. Breaking it down step by step so you can see exactly how it fits into a real brand building workflow. Two of you have already said you are in. 🙌 I need 5 to make it happen. So if you have been thinking about it, now is the time. Drop a 🙋 below if you want a seat. And while you are here, tell me one thing. Where are you right now in your digital fashion journey? 💡 I have an idea but have not started yet 🛠️ I am building but feel stuck 🚀 I am further along and want to connect with others 👀 I am here to learn before I decide what to do See you in the comments. Have a brilliant weekend! Louise

hi everyone

Happy Friday everyone, hope it's been a productive week! Before you head into the weekend I have one quick question, and your answer will genuinely shape what I create in this community going forward. What type of content do you want more of? 🛠️ Step by step how-to guides 🔦 Digital tool spotlights and reviews 💬 Open discussions and hot takes 🗞️ Industry news and what's happening in digital fashion 🎥 Live demos and walkthroughs Drop your answer below, and if there is something you want to see that is not on the list, tell me, this community should be built around what you actually need, not what I assume you need. Have a brilliant weekend. 👇🏾

As promised, here is the demo video of The Fabricant's generative AI platform. 👇 https://bit.ly/3QqORLz It's a long one, so feel free to skip to the parts that are most relevant to where you are right now, but I'd encourage you to watch as much as you can, because this platform has something useful at every stage of the brand building process. What I found most impressive was how it handles the full journey in one place, from early concept and design ideation all the way through to campaign-ready visuals, without needing to jump between multiple tools. For anyone building a digital fashion brand, that kind of end-to-end workflow in a single platform is a genuine game changer. Watch it, take notes, and drop your thoughts in the comments. I'd love to know which part of the platform stood out most for you, and whether you can see it fitting into what you are building. 👇

Open floor this afternoon. I have spent 20+ years working across fashion from design studios to boardrooms, across Men's and Women's, from early concept all the way through to production. For the last 6 years I have been working with brands, retailers and startups to implement 3D and digital tools, figuring out where they have the most impact and training the people who use them. I have seen what works, what doesn't, what gets adopted properly and what sits on a shelf gathering dust. So today I want to hear from you. Whatever is on your mind, about digital tools, building a brand, getting started, choosing the right software, briefing a designer, understanding the industry — bring it. No question is too basic. No question is too advanced. Drop it in the comments and I will answer every single one. 👇🏾