AI can do a lot in fashion today, from turning rough sketches into mockups to writing product copy and even generating full lookbooks.
๐ But where does AI actually add value in brand building?
๐ And where is the human touch still non-negotiable?
Letโs unpack it ๐๐พ
AI is useful for:
โก Speeding up mockups + content
โก Spotting patterns in sales data
โก Getting quick feedback on early concepts
โก Automating the boring stuff
But it canโt replace:
๐ฌ Real creative instinct
๐ง Brand strategy that feels right
๐๐ฝ Deep customer insight
โจ Knowing when not to follow the data
Where do you draw the line? Whatโs one thing in your brand process youโd NEVER hand to AI?
Drop your thoughts below โฌ๏ธ Let's hear from the humans ๐