If you watched Thursday’s industry video, you know that your book isn’t your only asset as an author. Your ability to speak about the ideas, stories, and expertise behind it can open doors the book alone cannot. So let’s put that to work. Build yourself an Author Speaking Map: a simple way to identify what you can speak about, who would care about it, and where those people are already gathering. Here how... Take your book—or the body of work you’re building—and identify three things: 1. Three topics you could speak about 2. Three kinds of audiences who would care about those topics 3. Three places those audiences already gather Don't start by asking, “How do I become a speaker?” Start by asking, "Where are people already talking about the things I know?" For example, a historical novelist may have a talk for libraries, historical societies, or book clubs. A nonfiction author may have a talk for professional associations, businesses, churches, schools, or community organizations. A memoirist may have a topic that belongs in support groups, advocacy organizations, conferences, or workshops. Now take it one step further. For each topic, write one sentence that answers, "Why would someone invite me to talk about this?" Not: “I wrote a book.” That's not enough. Instead: “I can show your audience how…” “I can explain why…” “I can take your group inside…” “I can tell the story behind…” That sentence is the beginning of your speaking pitch. And here is the Guild challenge: Post one potential speaking topic below, along with the audience you think would care about it. We can help each other spot opportunities you may not see for yourself.