Feb 15 • 📝Case Studies
🛑 Dealing with Spam Leads? Here’s What We Tested…
Lately, we’ve been seeing more spam leads come through — even after asking ~7 qualifying questions in the lead forms.
So we ran a test.
We added SMS verification to the lead forms to ensure phone numbers were legit before the lead was submitted.
Our expectation:
- CPL would go up
- Lead quality would improve
- Spam would decrease
What actually happened?
📊 Over the past 7 days:
The campaign with SMS verification is outperforming.
💰 $13 nationwide leads
📱 Phone numbers verified
🚫 Significantly fewer spam submissions
Instead of hurting performance, it actually improved it.
If you’ve been struggling with:
- Fake numbers
- Junk submissions
- Low-intent leads
You may want to test SMS verification in your lead forms.
Remember — always test. Don’t assume.
If you’re running ads and dealing with spam, drop a comment and let me know what you’re seeing in your account 👇
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🛑 Dealing with Spam Leads? Here’s What We Tested…
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