21d • 📝Case Studies
🖥️ 4-Day Update — Live Foreclosure Ad Test
For those following along — here's the latest from our live foreclosure test running across the top 250 novation markets.
THE NUMBERS:
✅ Campaign 1 (Proven Creatives) — Yesterday: 6 leads at $13/lead. Today: $80 spent, zero leads. That's Facebook ads. Our 7-day CPL is sitting at $32/lead and I'm not mad at it.
🛑 Campaign 2 (New Foreclosure Angles) — Automatically shut off. Our automated rules kill any campaign when CPL exceeds 3x our target over the prior 7 days. It hit the threshold. It's done.
THE BIGGER LESSON:
Day-to-day lead flow will never look the same. Yesterday was great. Today was zero. If you're making budget decisions based on what happened today, you're going to make the wrong call every time.
Measure your CPL over a 7-day window. That's the number that tells you the truth about your campaign.
HERE'S WHAT HAPPENS NEXT:
⏸️ Campaign 1 — Holding the budget increase for now. Since today produced zero leads, I'm not going to 90% of daily budget yet. I'll move when the data gives me the green light.
🚀 New Testing Campaign — Launching fresh. Keeping the top performers from the old campaign, cutting the losers, and adding new angles to test. The goal is simple: find new winners and move them into the scaling campaign.
As we stack more winners into Campaign 1, click rates improve — and better click rates mean lower CPL over time. The system gets more efficient as it grows.
Kill the losers. Scale the winners. Repeat. That's the whole game.
🔥 FOR YOU — WINNING ANGLES COMING TO THE LIBRARY:
Every angle that wins in this live test gets added to the Proven Ad Creative Library — so you skip the testing cost and go straight to what's already working.
If you're running financial distress ads (or about to start), keep an eye on the library. More winners coming as the data rolls in.
Drop a 🔥 below if you're following along or if you grabbed a creative from the library.
1
4 comments
🖥️ 4-Day Update — Live Foreclosure Ad Test
powered by
skool.com/inbound-leads-lab-4994
Generate inbound motivated seller leads with Facebook ads.
Suggested communities
Powered by