New in the Genius Series: my conversation with Debs Gordon-Williams. Debs began her career as a psychiatric nurse, then lived abroad, worked with charities and took early retirement. Now she's building a natural wellness business and a six-week online course for women who are feeling exhausted, overwhelmed and a little lost. What struck me is how kind her approach is. No 10-day plan that leaves you feeling guilty when you can't keep it up. Instead, Debs shares micro habits: tiny changes you attach to something you already do, like a glass of water before each meal. And if the first thing you try doesn't work, you don't give up. You give yourself permission to attach it to something else. My takeaway for you: you don't need to be an expert to help people, and you don't need to change everything at once. As Debs put it, it's about being someone who's living through it, doing small things that make a difference, and wanting to share them Watch her short interview and let me know your thoughts :)

You might have your hands in your clients’ pockets without even realising it. I explored this with Dana and Jennifer on Hypnosis & Beyond Video Podcast :) The first time I said my price and simply waited, it felt like a year. My client said she couldn’t afford it. Out of my mouth came, “That’s okay, what can you afford?” She said 1,200, and I nearly fell off my chair. Normally I’d have just given it to her for free. 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂: Where are you deciding for your clients what they can afford, before they’ve had the chance to tell you?

2026 will go down in my personal history as a real banger. I am using banger as good/tough/notable/life changing. I won't bore you with details, but I am TODAY feeling squeezed and anxious and wanting a way out! I reached out to Jacqueline and I am putting my stake in the ground for Skool/Activator and will be getting the premium when some dust settles about me/my husband. (Basically, selling a house and moving so.... ACK!) I have a super cool idea and chatgpt is helping me craft it. I will bring it here for comment/review/assist from all those who want to CHARGE THEIR WORTH!

I discovered something today about creating a lead magnet. I was downloading a conversation with a prospect, and I'd given her some tips on creating a winner's mindset and podcast strategy. Then I saw that AI had renamed it "MamaJ's Growth Strategy." I asked Claude to create two lead magnets, and I love what it's created. It got me thinking: this is quite a fun way to create lead magnets with words that you're already using in conversations. Would you like to see what me and AI created together?

This is part of my Genius Series, where I interview genius female entrepreneurs rocking it in their field. This time it's Veronica — a writer, speaker and coach who calls her own business "a bit Frankenstein": paid corporate speaking booked through LinkedIn, and The Lemon Tree Mindset, her Substack community helping creative people turn their writing into a real income. She's also a published author with Penguin (The Anti-Procrastinator), now out as an audiobook too. Earlier this year she raised her prices on one-to-one coaching and lost half her clients almost overnight. It hurt for a quarter. Then it compounded — the time she got back is what let her build the paid speaking bootcamp she's now running its fourth cohort of. Her exact words have stuck with me since: "𝗧𝗵𝗲 𝗽𝗮𝘁𝗵 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗲𝘅𝗶𝘀𝘁. 𝗜𝘁 𝘂𝗻𝗳𝗼𝗹𝗱𝘀." What's something you've had to let go of to make room for what actually moves the needle? Tell me in the comments 👇