17d • General discussion
Turning 23 today. Here are 23 advertising lessons I wish I had at 20. (bookmark this):
1) Leads aren’t enough; only engaged leads grow revenue.
2) The market buys outcomes, not hours = sell transformations.
3) Volume first, then precision 100/day beats 100/month forever.
4) One avatar, one offer, one channel, until 3:1 LTGP:CAC then scale.
6) Headlines do 80% of the work; test the first 5 seconds ruthlessly.
7) Case studies outperform opinions; show, don’t tell.
8) Give until they ask goodwill compounds faster than ad spend.
9) Scarcity and urgency are ethical when they’re real use them.
10) Client-financed acquisition unlocks infinite budget break even in ≤30 days.
11) If CAC is high, fix targeting/offer; if close rates are low, fix sales.
12) Message > medium a great offer works across platforms.
13) Copy clarity beats clever confusion kills conversion.
14) Proof stacks: testimonials, numbers, screenshots, demos, guarantees.
15) Follow-up is a profit center automate nurture-to-close.
16) Warm audience > cold post daily to grow tomorrow’s pipeline.
17) Referrals scale when the product over delivers by design.
18) Price is a story anchor high, frame value, remove risk.
19) Test one big thing per week change constraints, not colors.
20) Offers beat ads; ads amplify offers.
21) Operate “open to goal” outcomes, not effort, move needles.
22) Most “ad problems” are offer problems in disguise.
23) Most “business problems” are pipeline problems in disguise.
You win if you don’t quit; roll the die again tomorrow.
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Turning 23 today. Here are 23 advertising lessons I wish I had at 20. (bookmark this):
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