retargeting strategy on a sales call funnel running on meta ads

Hello there,

i spend around 1000€ a day to run my sales call funnel. only on cold trafic goal = collect new leads.

my funnel is working very well but I want to decrease my cost per call booked.

i think to implement a retargeting on lead strategy

What would be an effective retargeting strategy within a sales call funnel?

do you retarget the leads or just the visitor of the page that doesn't became leads ?

- For budget allocation, how would you recommend splitting between:

- Cold ads with the objective of generating new leads.

- Retargeting ads aimed at re-engaging existing leads to book a call

- What objective would you suggest for the retargeting adsets (scheduling events to track Calendly bookings)?

- What key messages or ad scripts do you recommend using in the retargeting ads?

thanks !

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