Questions for Hernan · HYROS Ads Hall Of Justice

Charles Pélabon

Feb 10 • General discussion

Questions for Hernan

@Hernan Vazquez

, first of all, thank you for your training on the Skool of Hyros.

I run a sales call funnel. The avatar is a woman between 30-58 years old.

If I understood your training correctly, you recommend:

1 COLD campaign

- 3 adsets (suggested audiences, lookalike clients 1%, broad)

- Same ads in the adsets

1 WARM campaign

- 3 adsets (suggested audiences, lookalike clients 1%, broad)

- Same ads in the adsets

Question 1: Are the campaigns in ABO or CBO? I think it’s ABO because you mentioned applying the Green, Yellow, Red method every day, but if the campaigns are CBO, we wouldn’t have full control.

Question 2: If the same ads are in different audiences, since we're on adv+ and the audiences may overlap, is that an issue in terms of overlap?

Question 3: WHEN should we test new creatives?

Question 4: HOW do we test new creatives?

- Option 1: By adding them into the existing adsets in the cold & warm campaigns?

- Or Option 2: By creating 2 new campaigns (cold & warm) FOR each new creative?

Question 5: If we are in ABO (which I assume), what’s the minimum budget per adset? For us, a booked call costs around €100, so is it okay not to spend the minimum cost per conversion daily PER adset? I have Hyros, and I know my cost per qualified call is €200, so should I be spending €200 per day minimum per adset?

Question 6: Can we target multiple countries in the same campaign or is it better to create one campaign per country?

Question 7: In your Red/Yellow/Green method, you either cut (red), leave it as is (yellow), or scale (green), but never decrease the budget? For example, if an adset was performing at €100/day and performance worsened after scaling the budget, wouldn’t it make sense to lower the budget?

Question 8: You say that another way to scale the budget is to duplicate the adset, but if we do that, wouldn’t there be a risk of overlap and ad cannibalization?

Question 9: In the video "Understanding Meta Ads In 2024," you say 80% of the budget goes into 3 types of campaigns, but you don’t mention which ones. I then understood that there’s a cold and a warm campaign (as you show in the next video "Creating META Campaigns Correctly"), but what is the third campaign?

thanks A LOT

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