Most never hit their dream revenue because the real breakthrough isn’t in working harder it’s in seeing the math nobody ever showed them. I took my client from “stuck” at £60k to £92.3k in 46 days no miracle, just three simple numbers that changed everything.
Not one hack. Not a penny more spent on traffic. Just focused action and three numbers:
Equation 1: Qualified Calls x Close Rate = Customers
We lifted qualified calls from 80 → 110 and optimized scripts, raising close rate from 22% → 28%. Suddenly, 18 sales became 31 pure pipeline quality, not luck.
Equation 2: Average Order Value (AOV) x Customers = Monthly Sales
We built a “Good/Better/Best” price ladder and a one-click add-on; AOV soared from £3,333 → £3,650. That redefined what’s possible with packaging not ad budgets.
Equation 3: 30 Day Cash Collected = Deposit % x Number of Sales (+ Fast Pay Incentives)
We flipped cash flow 40% upfront plus a “fast pay” bonus. Collections went from trickle to waterfall, funding growth without debt, stress, or waiting on invoices.
Imagine believing the dream was out of reach until clarity landed and the unreal became reality. This approach isn’t just about more revenue. It’s about confidence, control, and compounding the freedom to scale.
If proving ROI still feels… just unscrewable ( if that’s even a word ) let these equations audit your last month. If just one number moves, outcomes shift overnight.