Missed the $100M book launch? As someone who was there to see it, I'd like to point out a few big keys. MAINLY this one thing

EVERYTHING you saw Alex and his team do...was fundamental bread and butter IM tactics that almost EVERY internet market knows....Done at their highest level...But again, these were the basics. So then how is he doing 1000x what are doing.

Think about it all of it

-An EXCELLENT but also standard webinar format

-An EXCELLENT but also bread and butter close format

-An EXCELLENT offer, but again fairly traditional

If your an marketer like me you've likely mastered and understood each of the things early in your career.

So how did it go so big :

A) Brand

The one thing Alex & Leila has that almost no other marketer has is brand and reputation.

I cannot think of any marketers that have worked so hard to build reach and good rapport. I get asked CONSTANTLY in HYROS live calls how to improve ad ROAs and I always say brand...then people get confused.

Brand and trust is everything these days and MOST marketers work very little on it.

B) A right hook 3 years in the making :

Many people are forgetting Alex has NEVER sold a main stream high ticket product or even pitched anything beyond $10 to his mass audience. Its always free or very cheap books.

Yes it did 9 figures in a day. This was also 3 years of pre-selling to millions of people and giving them endless free value.

Most marketers start going for the kill day 1 and are constantly extracting. Not many can wait wait 3 years much less 1 week before they throw a right hook.

C) True scarcity COMBINED with the above

When you added in the TRUE webinar scarcity (aka the offer vanished when the stream ended) with A & B above...

You basically had the perfect storm. A stupidly large/trusted brand with millions of trusting followers getting the chance to FINALLY buy something after 3 years and the chance shrank down to the tiniest of windows.

All combined with mass social proof. It was like the "big bang". 3 years of pressure bound up and crunched down...all to explode all at once.

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My point in all the above : If you look at the best of all time, which this is an example of...It doesn't come down to tricks or overly clever shit.

It comes down to MASTERING the fundamentals....

But then MORE so down to the intangibles. Your brand. Reputation and picking your "right hooks"...aka the moment you go for the kill....With lethal precision.

So my take for you....Is if your good at sales...stop focusing so much on the sales and focus on your product, your brand, your natural reach in your industry and positioning.

This will affect how your ads and products perform more than anything.

Hope this helps and a massive congrats to Leila and Alex. Officially the goats of internet marketers and marketing. No one works harder than them.

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