If your offer is 💩, nothing else matters.

Bailey Thomson

Aug '25 • General discussion

You'll make $0.

- You can send 100 DMs a week.

- You can post daily.

- You can even take 1000s of sales calls.

But if your offer doesn’t resonate with your ICP → you won’t sign clients.

Here’s how I help clients build an offer that actually sells 👇

1️⃣ Create your niche

A niche isn't your ideal client, or the service you offer. It's the transformation you help your clients make. Think of it as your core offer. For example, it could be "scale from $0 to $30K per month".

2️⃣ Define your ICP (Ideal Client Profile)

Be specific. Really specific. Not “coaches” or “founders.” But: “Online fitness coaches doing $5-10K/month, struggling with inconsistent sales calls.” Why? Because the clearer you are on who you help, the easier it is to:

- Write content that makes them feel understood

- Send DMs that stand out

- Position your offer as the obvious solution

3️⃣ Identify their No.1 pain

Your ICP has a laundry list of problems. But they only lose sleep over one or two of them. Find that core pain. E.g., “I can’t book consistent sales calls.” When you solve the thing they actually care about → they’ll pay you.

4️⃣ Build your offer around that pain

An offer isn’t just “coaching” or “consulting.” It’s: “I help [ICP] solve [pain] in [timeframe] without [thing they hate].” Example: “I help online fitness coaches book 5-10 sales calls a week through LinkedIn, without spending a penny on ads." That’s clear. That’s desirable. That sells.

5️⃣ Test it in the market

Don’t waste months “perfecting” your offer in Notion.

- Get it in front of real people.

- Post content. Send DMs. Jump on calls.

- See how your ICP reacts:

Do they lean in? → You’re onto something.

Do they ghost you? → Refine and try again.

The market decides if your offer is good. Not you.

6️⃣ Refine & lock it in

Once you’ve tested, keep improving. Tweak the messaging. Tighten the outcome. Sharpen the positioning.

When your offer clicks → everything else becomes easier.

Content lands. DMs convert. Calls close.