The highest margin revenue category in HVAC is the most neglected
Maintenance memberships. Industry average attach rate: 28%. Meaning 72% of installs walk out the door with no recurring relationship. No priority scheduling. No annual tune-up. No reason to call you first when the next system fails. The operators running past 40% attach rate will tell you the same thing — the membership base changes how the entire operation runs through shoulder season. You can forecast revenue months out instead of reacting week to week. The install got you paid once. The membership keeps you paid forever. What’s your current attach rate sitting at? 👇