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Introduce Yourself Here (Or Don't)
Drop whatever you want below. One word, full essay, gif – no rules here. Just say hey 👇
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When do you offer the membership?
Timing the membership pitch wrong kills the attach rate. When does your team bring it up?
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The highest margin revenue category in HVAC is the most neglected
Maintenance memberships. Industry average attach rate: 28%. Meaning 72% of installs walk out the door with no recurring relationship. No priority scheduling. No annual tune-up. No reason to call you first when the next system fails. The operators running past 40% attach rate will tell you the same thing — the membership base changes how the entire operation runs through shoulder season. You can forecast revenue months out instead of reacting week to week. The install got you paid once. The membership keeps you paid forever. What’s your current attach rate sitting at? 👇
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The job got booked. The crew showed up. You still left $1,500 on the table.
A fully booked calendar isn't the same as a fully yielded calendar. The average install slot has $500 to $1,500 in unrealized revenue sitting in it. No option mix presented. No financing offered. No membership attached at close. The job happened. The opportunity didn't. Same crew. Same appointment. Different yield. What's your current membership attach rate on new installs? 👇
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The job got booked. The crew showed up. You still left $1,500 on the table.
A cancellation comes in at 7am. What does your crew do?
Industry average cancellation and no-show rate for install crews: 12%. At $12,500 avg ticket and 5 crews — that's $300K–$600K in idle crew days per year. The operators who protect their fill rate have a protocol for the moment a slot drops. Most don't. When a same-day cancellation hits — what actually happens next in your operation?
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