What do you stand for?
In order to stand out, you first have to know what you stand for.
Everyone wants to differentiate.
Different brand. Different voice. Different lane.
But here’s the HuRU truth 👇
You don’t stand out by being louder.
You stand out by being clear.
HuRU has always been about two things:
Hu U R
What U Do
And most people skip straight to the second one.
They talk about:
🔹titles
🔸offers
🔹tactics
🔸platforms
…but they haven’t taken the time to define:
🔹what they believe
🔸what they won’t compromise on
🔹what matters enough to say “no” to other things
If you don’t know what you stand for,
you’ll chase what’s popular.
You’ll borrow other people’s language.
You’ll blend in while trying not to.
But when you’re clear on Hu U R:
🔸your decisions get simpler
🔹your message gets sharper
🔸your people find you faster
Standing out isn’t a marketing trick.
It's an identity decision.
🎤 HuRU mic drop:
Clarity creates confidence.
Confidence creates consistency.
Consistency creates distinction.
HuRU Crew — your turn:
👉 What’s ONE thing you stand for that you’re no longer willing to dilute, hide, or apologize for?
Drop it below. Let’s get real.
And BTW... and I talked about some of this on our Success Saturday call today. If you're not part of RECREATE we'd love to have you. We do the Success Saturday call twice a month.
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7 comments
Brennan Thompson
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What do you stand for?
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