Instead of dreading Monday, I like to focus on one small intention that makes me excited. 👉 What’s your joy intention for the week ahead?

What is one thing that makes you special? Is it your singing voice? Your wit? Your resilience? Your ability to be a shoulder for others? Or maybe you make the best pie in town? We all have something unique to us. Something that, without it, we wouldn’t be who we are. What’s your unique and beautiful character trait! Show off a little! Put yourself in the spotlight. 📣🤩

It's a question every entrepreneur asks. We’ve been there too — running a business that looked like it was thriving, but behind the scenes, it felt like we were always catching up. Every new idea meant more work, not more freedom. What finally changed everything? We stopped doing more and started doing what actually moved the needle. No big marketing spend. No magic bullet. Just clarity, smarter decisions, and a profit-focused strategy. That’s the approach Brennan now takes with his coaching clients — helping business owners think differently, make better decisions, and grow profits without spending more on marketing. That’s exactly what Brennan helps business owners uncover in his coaching — and what we share in our free training. What’s one area of your business that feels a little “stuck” right now?

OK now... hello my funny, fantastic, extra-special, wonderful, super-sparkly HuRUs! I have been traveling the lands sharing the HuRU Crew story far and wide... and as a result, I haven't been as perfectly present in here as I normally am. This past week, I have been hanging out with Goose and a bunch of other super cool community peeps at Skool IRLs. First up was co-hosting the event here in Los Angeles last Saturday and Sunday... then it was a quick jaunt over to Phoenix, Arizona (Scottsdale actually) to co-host that event with my good friends Dr. Stephen and Jamie. Tomorrow one more stop down in San Diego to wrap up the trifecta. Enough about that for now and more to come later. But it has come to my attention with some new HuRUs in the house that maybe we should do a quick story about what the heck a HuRU is anyway. This is a great question @Krista Melanson, thank you for asking. So.... Away we Goooo! It all started with something my friend, Dr. Stephen (yep the same one mentioned above) — a fellow community builder — once said about how to create truly great communities. He shared that “your members should feel like they’re sitting in your living room — you’re the host, not some kind of guru.” That line stuck with me. Because honestly, who wants to hang out with a guru anyway? So I thought — don’t be a guru… be a host who maybe knows some stuff. Not a GURU, but a HuRU. And just like that, the idea expanded. Because what happens when you invite people into your “living room”? You meet nice people. You make friends. You share stories. You learn a little, laugh a lot, and help each other grow. And you build COOL Communities! And naturally, when people meet for the first time, the question always comes up: “Hu R U?” So there you have it — HuRU in its full double entendre glory. And naturally all the silly HuRU "Dr. Seuss Style" rhyming was just a natural by-product. Now that you’re here, welcome to the Crew. Pull up a seat, grab your favorite drink, and tell us (if you haven’t already) — or even if you have —

The welcome wagon was traveling, then took a nap, It snoozed, it snored, perhaps needed a zap! Shannon is playing catchup And @Brennan Thompson is on his way, To rhyme and roll in HuRU way. Now gather ‘round HuRUs, don’t dilly or dally, Let’s shower our friends with a hip-hoppin’ rally! 🎶🚀 New HuRUs now here me - lickety-split If you jump in, sincerely - you'll level up quick Because this Crew here is special and bippity kind... And will never, not ever leave any HuRU behind. So jump on in and make some noise... all you HuRU girls and boys! @Trọng Nguyễn @Vandetta Kitt @Ansary Mehebub Alam @Comfort Oyekanmi @Andrew Leonard @Brenda Pfaucht @Franklin Foster @Yvonne Troncoza @Gabriel Arambula @Emrald E @Leo Bennett @Andrea Petrucci Fiori @Vaughn-Ray Stennett @Dylan Bates @Benjamin Ay @J.r. Lewis @Williams Smith @Shyla Kelly @Rita Bragg @Mikea Porter @Pankaj Kumar @Jessy Dave @Lukas Schiestl @Shane Ferreira @Jennifer Turner @Darlene Brown @Noreen Zafar @Nadzee A @Paul Vato @Ansa Ansa @Mark Petersen @Philip James @Linita Pike