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Let’s talk about fulfillment.
The other day I was asked why my word for 2026 is FULFILLMENT
So let's talk about it...
Here's what fulfillment is not:
Not the highlight reel.
Not the checklist.
Not the “I did the thing” moment.
Achievement isn’t that hard.
We achieve stuff all the time.
We hit goals. We close deals. We finish projects. We stay busy.
But fulfillment is different.
Fulfillment is deeper.
Less about what you did and more about who you’re becoming while doing it.
It shows up when your work feels aligned.
When your business actually reflects your values.
When your relationships energize instead of drain you.
When your hobbies aren’t just escapes, but expressions of who you are.
Here’s the truth we don’t say enough:
When we say “I want to accomplish this” or “I’ll be happy when...”
What we’re really saying is:
“I want to feel fulfilled.”
Achievement is external.
Fulfillment is internal.
One can be measured.
The other has to be felt.
And the wild part is...
You can achieve a LOT... and still feel empty.
But when you’re fulfilled, achievement becomes a byproduct—not the point.
HuRU Crew question to sit with (no need to answer publicly):
👉 Where are you chasing achievement, when what you really want is fulfillment?
Because doing more isn’t the answer.
Living more aligned might be.
🧡💙
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Let’s talk about fulfillment.
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