Tip To Reduce SMS Error Rate and Opt Out Rates

As part of the review reactivation, has anyone got any tips or tricks that they use to ensure their SMS error rate and opt out rates don't trigger a suspension?

I recently ran into the issue where my first campaign for my first client has had their subaccount suspended due to a high error rate. They have about 800 clients and I'm about 50% through the list before it hit suspended.

Looks like I can add a step to verify that the numbers aren't landlines (one reason the error rate might be high) but given it's at 23.09% 👀 that feels really high and I imagine there's other factors at place since IDK why a customer of a B2C business would provide a landline number. Just wondering if there's other things I can do now or prior to uploading the list to vet it.

Anything folks have learned on this front would be massively appreciated! 🙏🏼

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