Client acquisition with email campaigns 📫

Hi HighLevels 👋

Today I'd like to share my recent experience with cold email campaigns to get clients, along with my thoughts and learnings since starting this method recently.

First, the numbers:

- Sent emails: 713

- Opportunities: 3

- One prospect for whom I already created the first version of the project, and we'll see how it goes from there 🤞

I started the campaigns last week, and I'm sending about 240 emails per day. I have 12 mailboxes, and for the first week I'm sending 20 emails from each one. Then I'm going to gradually increase the sending volume. What I like about this method is that it is very scalable. With enough understanding and proper systems built, I believe you can achieve incredible results with it.

What I didn't like so far, but I think I'm getting sorted little by little, is that I spent probably around 10 hours, maybe even more, creating the systems to help me source leads, filter them, create the icebreakers, etc. (I mean, I'm glad I got it done, but I wish it took me less time). I source the leads via Apify for now, but I'm going to try other methods pretty soon.

The recent one I created includes a number of steps:

- Source leads;

- Make sure those are not duplicates;

- Make sure those are your actual ICP and not someone you don't want to target. I actually think that Apify is not too good at giving you the ICP and the overall quality of the dataset, because after these filterings my lists got much thinner;

- Verify the emails you already have, and find the emails you don't have yet;

- Create the icebreakers. I try to create those custom, not too templated - not just a name and "Here is my offer", but rather something that relates to people and makes them think you did your homework;

- Blast it all into Instantly

- Record everything in the Sheets so you control what you've already sourced, what you verified, and what you ran campaigns for

I figured out these are the steps and created this Claude skill to do them as well, so it doesn't take me too much time when I need to do it all over again. I also created some prompts for Codex for icebreakers, and the ledgers for Apify queries, Google Sheets to keep track etc.

About Instantly: apparently the Growth plan is not a growth plan but rather a test plan, because you can't answer in your Unibox and you can't paste more than a thousand leads at once. That's really limiting and irritating, but there are workarounds, and most likely I will upgrade the plan as well.

About the learnings:

- You want to keep track, because it gets chaotic fast. I'm talking about leads sourced, leads w/icebreakers, rejected ones, in-campaign ones etc. (also got the track for Apify queries)

- Lots of things also depend on your subject and first few words in email. If you win the click on your email, then you can win them to read your offer. If your offer is good, then you can win the reply. And if this reply is not "delete me from your mail list" - that's even better :) so I continue to work on that and test different offers

It takes a lot of small systems and details in place, a lot of work and understanding, and I'm still figuring it out. But honestly, very excited about the opportunity ahead

That's what I wanted to share. If you guys have any questions or doing a similar thing, feel free to share some of your knowledge and experience in the comments. Will be glad to read it, and I think many will benefit from it. If you have any questions, also feel free to ask here in the comments. I will try to answer to the best of my knowledge and understanding

Thank you very much. I wish everyone lots of clients from whatever your client acquisition system is. Have a great one! 🔥

p.s. Stack: