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Icon Engineering System
From $5,439 in a single day… to over $512,000 in one year. I built The Mounting Man from the ground up — learning the handyman world, figuring out how it really operates, and building my own systems of marketing, branding, and advertising. The results? • Over $512,000 in sales in a single year • More than $59,800 in my best month • $17,900 in one week • And $5,439 in a single day No employees (contract small jobs out when needed), no wrapped trucks, no office, almost zero overhead. It started when COVID hit. I was in a panic. Clients for my branding and advertising business, The Agency, were dropping like flies. Not much money was coming in. On top of that, new photo and video editing tools — along with platforms like Fiverr — made it easy for people to get normal branding work done for cheap. It was clear that I needed to pivot. I didn’t know what to pivot into. I was at Ikea one day, and I saw that the table I bought could be assembled by a company called Task Rabbit. I didn’t need my table assembled, but it made me curious. I went on the site, signed up, and started assembling furniture for people. Some people asked if I could hang shelves or mount their TV. I’d never really done either thing, other than for myself, and wasn’t that good at it…I’d get it done, but not in any timely fashion. But I quickly realized that TV mounting paid the most out of all the skills available to be marketed on Task Rabbit. So I went into the wilderness of TV mounting for a few weeks. I optimized my profile on there, turning myself into a cool cartoon-like handyman character. I kept upping my rates on there until I was about double what everyone else was charging. My profile stood out tremendously on that app, and I was getting all the big clients. That’s when I realized I could weather the COVID storm by putting up a site specifically for TV mounting, and at least pay the bills. …so one after noon I shot the photos and videos for the new character of The Mounting Man that you’ve seen ever since.
Icon Engineering System
Nano Banana Prompt Guide
Google's Nano Banana inside Gemini has become my goto image creation AI tool, surpassing Midjourney, ever so slightly. Here is their official prompt guide to help you make images a little more to your liking than what you'll get if you're just playing around. https://ai.google.dev/gemini-api/docs/image-generation#image-editing-prompts Often, what you'll see from Youtubers, who cover AI are fun, examples, but not very useful for business, so my goal here is to show you how business ads can come together using all these tools, not just having a gorilla speak whatever you tell it to speak, or other fun things, but not necessarily helpful business things.
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Mafia Style Shakedown [Retargeting Ad]
Created this last night to test as a retargeting ad...if you go to my site, and don't book an appointment, this ad is going to follow you around the internet until you do. I created this with a headshot of myself, had Midjourney turn it into the image you see that starts the video, then had the prompt to VEO3 that you'll see below. My goal is to post my ads here to give you inspiration for your ideas, and let you know how they are done. I don't have time for a tutorial on this yet, but those will be coming soon. Just trying to get this community off the ground first. VEO3 Prompt: { "version": "3", "type": "video", "prompt": { "scenes": [ { "description": "INT. DARK ROOM – NIGHT. A man in a sharp black suit sits like a kingpin in a leather chair. Shadows cut hard across his face, moody and cinematic. A DeWalt drill rests in his hand, casual but threatening. The camera begins in a medium shot and pushes in very slowly toward his face as he delivers the line.", "image_reference": "file-6GmpYBiHqukaLU9eECakKf", "audio": { "dialogue": "You have us mount your TV… then we got no problems.", "style": "low, deliberate, calm menace" }, "action": "He sits completely still, only his lips moving. After the line, he holds the stare in silence as the push-in continues, then fade to black." } ], "style": { "cinematic": true, "lighting": "low-key chiaroscuro, dramatic shadows with sharp highlight on his face and drill", "camera": "extremely slow push-in, steady and deliberate, then hold before fade", "mood": "intense, threatening, mob-boss intimidation" } } }
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The Hollywood Handyman
skool.com/hollywoodhandyman
Hollywood filmmaker becomes "The Mounting Man" to build a $500K+ year biz, & $4K day. Learn to attract premium clients at premium prices.
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