Icon Engineering System
From $5,439 in a single day… to over $512,000 in one year.
I built The Mounting Man from the ground up — learning the handyman world, figuring out how it really operates, and building my own systems of marketing, branding, and advertising.
The results?
• Over $512,000 in sales in a single year
• More than $59,800 in my best month
• $17,900 in one week
• And $5,439 in a single day
No employees (contract small jobs out when needed), no wrapped trucks, no office, almost zero overhead.
It started when COVID hit.
I was in a panic.
Clients for my branding and advertising business, The Agency, were dropping like flies.
Not much money was coming in.
On top of that, new photo and video editing tools — along with platforms like Fiverr — made it easy for people to get normal branding work done for cheap.
It was clear that I needed to pivot.
I didn’t know what to pivot into.
I was at Ikea one day, and I saw that the table I bought could be assembled by a company called Task Rabbit.
I didn’t need my table assembled, but it made me curious.
I went on the site, signed up, and started assembling furniture for people.
Some people asked if I could hang shelves or mount their TV.
I’d never really done either thing, other than for myself, and wasn’t that good at it…I’d get it done, but not in any timely fashion.
But I quickly realized that TV mounting paid the most out of all the skills available to be marketed on Task Rabbit.
So I went into the wilderness of TV mounting for a few weeks.
I optimized my profile on there, turning myself into a cool cartoon-like handyman character.
I kept upping my rates on there until I was about double what everyone else was charging.
My profile stood out tremendously on that app, and I was getting all the big clients.
That’s when I realized I could weather the COVID storm by putting up a site specifically for TV mounting, and at least pay the bills.
…so one after noon I shot the photos and videos for the new character of The Mounting Man that you’ve seen ever since.
James Bond with a screw gun.
It took off right away.
Over $10,000 the first month, and kept rising to where it is today.
I dove deep into that world, and have mastered the art of mounting a TV, but more specifically the art of attracting high-ticket clients in that world.
Now I’m back in the online world — not with theory, but with proof.
I’ve got the online marketing skills, the offline business knowledge combined into one business.
So I’ve redone my old Icon Engineering System into IES 2.0.
Icon Engineering System 2.0 is the fusion of both worlds: digital mastery + real-world execution. It’s sharper, tested, and designed for anyone ready to rise.
And yes — this course will be heavily involved on teaching you how to create the kind of cinematic videos you see me posting here.
These types of things are naturally extensions of the branding and ads I’ve always done, and did for The Mounting Man before these tools came along to make it possible to do more advanced work.
If you’re interested, head to my Skool community.
0:28
2
4 comments
Icon Engineering System
skool.com/hollywoodhandyman
Hollywood filmmaker becomes "The Mounting Man" to build a $500K+ year biz, & $4K day. Learn to attract premium clients at premium prices.
Leaderboard (30-day)
1
+1
2
+1
Powered by