I wanted to pull back the curtain a bit and show you what actually goes into a client shoot — because what you see on filming day is only a small part of the process. Everything starts with our monthly strategy session. This is where we: ✅ define goals for the month ✅ decide what content we’re creating ✅ and map out what success actually looks like We also lock in our content shoot dates here so everything stays organized and intentional. From there, I build out a full content calendar inside Notion and start scripting anything that needs structure. For this client specifically: • we film 4 YouTube videos per month • plus a handful of scripted short-form videos So today’s session was all about batch filming — getting as much high-quality content captured in one focused block of time as possible. Before we ever show up to film: ✅ content is planned ✅ scripts are written ✅ and everything is sent for client approval So when we’re on set, there’s no guessing — just execution. Then it’s simple: Film → Edit → Schedule → Repeat Take a peek at: • screenshots of the Notion dashboard (grab the template HERE - use code SKOOL for 25% off) • the Google Doc I used to prep this session so you can see exactly how this looks behind the scenes 👀 If you’re trying to build your SMM business, this is the shift: Stop “just creating content” Start building systems that make content scalable Curious — what part of this process do you feel least confident in right now? Planning? Scripting? Or actually running the session? Drop it below 👇

Thank you to everyone who joined today’s LIVE Workshop 🤍 (which honestly feels more like a hangout at this point… and I love that). If you missed it, we spent time getting clear on where everyone is in their business right now — from current client work to landing new clients and everything in between. We covered some really important conversations around: ✅ managing onboarding clients (and navigating scope creep) ✅ creating workflows that actually support client retention ✅ developing strategies for your clients• contracts + setting clear expectations ✅ building out your packages …and a lot more in between. I also attached my current contract for reference (for educational purposes only) — I am not a lawyer, and this has not been reviewed by an attorney. There’s so much more coming, and I’m really excited about where this is going. As always — drop your questions, share your wins, and keep showing up 🤍

I just added the Social Strategy Workbook inside the community. This is the exact framework we use to actually build out a strategy — not just plan content. If you’ve ever felt stuck trying to figure out: - what to post - who you’re talking to - how to turn content into clients …this will give you a space to work through it step-by-step. It’s designed to help you: ✅ get clear on goals ✅ define target audiences ✅ build content pillars that make sense ✅ map out a strategy that supports real growth If you’ve gone through Strategy 101 (or you’re currently working through it), this is where everything starts to come together. Go through it, take your time, and come back with questions — we can workshop it together 🤍 Download template here: https://canva.link/fa93yl936s714bs

I just watched Tess Barclay’s latest YouTube video about what’s working on social media right now, and I immediately started thinking about what this means for us as social media managers and how we show up for our clients. So let’s talk about it. These are my biggest takeaways + real-time thoughts: -- Takeaway #1: Authenticity > aesthetics We’re seeing SO much copy-and-paste content right now. Same hooks. Same B-roll. Same trends. Same “aesthetic.” And honestly? I think it’s starting to desensitize people. Even with the high-quality content we create, I still catch myself sometimes feeling like it’s not enough or it doesn’t look as polished as what everyone else is doing. But I really think that mindset pulls us away from what actually matters: creativity + authenticity So here’s the question I keep thinking about: As social media managers, is it more important to help our clients create highly aesthetic content… or equip them with the confidence + systems to show up online authentically? Because I’m leaning toward the second. -- Takeaway #2: Social media is replacing traditional media YouTube is absolutely dominating right now. It’s outperforming almost every other platform in terms of views, watch time, and even TV streaming hours. Wildly enough, it’s even beating platforms like Netflix in total watch hours on TVs. That’s insane. 🤯 If I could make ONE recommendation right now: learn everything you can about YouTube!! I genuinely believe YouTube is one of the most underutilized platforms for service-based businesses and client brands. Long-form = trust Short-form = visibility That combo is powerful. I really think YouTube is the GOAT and it’s not going anywhere (my kids would absolutely roast me for saying that lol) -- Takeaway #3: Google Gemini + YouTube Okay this one is interesting… Google owns YouTube. Google built Gemini. So from a research + optimization perspective, it might actually be worth exploring Gemini as part of your content workflow.

This is honestly one of my favorite things about our community 🤍 I love being able to take the time to come together, check in, and have real conversations about what we’re all navigating while building our businesses. Today’s LIVE was so organic and exactly what I think we all needed. In case you missed it, we spent time really focusing on mindset, common struggles, staying consistent when things feel slow, and the bigger vision for where we’re taking this community next. Sometimes the most valuable thing isn’t another strategy… it’s being reminded that you’re not doing this alone. Thank you for showing up, sharing openly, and growing with us. We’ll be hosting weekly LIVE events moving forward, so I can’t wait to see everyone again next week 🤍