For one....its October. For two, social media leads are less qualified.

It sure seems like it would be easy. But it's not. We're trying to get an early start now, so have already started. And that means some customers are going to get an early install. And frankly, some customers don't like that......EVEN THOUGH they can simply unplug their lights until they're ready for them to start coming on. It's very challenging beyond 20 or 30 customers to start taking install and takedown date requests because you'll have weather and personnel issues to deal with as well. It's just challenging. A good idea would be to stay in communication (even if via mass email) with everyone to give them an opportunity to object to your early install. Ugh. Tough day.

What's preventing YOU from just SAYING a higher price? The reason people think they can't get more, is they fail to ask for more. They're scared to. Don't be. It might just work.

Time to go all-in everyone! Leads are flowing. How can we help you?

"That's too expensive for just the front". Yes, that's an obstacle to overcome, but it's more than that. It's a statement that says they don't understand the service. Follow those kinds of rejections with explanations and don't take it as you're charging too much. Stick to your guns as much as you can. Sure, there are reasons for negotiating with a customer. But don't make negotiating your standard protocol. This business requires a lot of market education. Educating your customers about your service and why the price is the price is very important. I'm a big fan of talking to customers on the phone (text at a minimum) before sending a quote - but sometimes it's not possible. I get that. But we also find that the fewer conversations we have with customers before sending the quote - the more "that's too expensive" rejections we get.