What Choices Do You Need To Make Before You Create A Personal Brand

Now that we are entering an era of automation, having a personal brand is strongly recommended. These three choices are required to plan the next decades for anyone who wants to have a substantial following:

1. Pick the area of expertise or industry, remembering the following: the nature of the game is the last man standing. Can you be the last man/woman standing decades later? If not, choose something else. Don't be a fad.

2. What will be my future- based goal/mission? This is not something you take lightly. It needs to be a problem you’re committing yourself to solving because you can’t accept injustice, and God calls you to do something about it. From a purely strategic point of view, having a future-based goal is the reason why your position will become dominant, and you will acquire most of the resources.

3. Your contrarian nature needs to be in service to your future-based goal. If you have more than average skills and knowledge in your domain, you should be able to see the gaps in the methods of those people who teach the same. Work out your own methods to serve your mission.

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