💊 60s with HTM — Your Weekly Sales Vitamin
Quick. Tactical. Effective. One framework. One real example. Under 60 seconds to read. Think of this as your weekly sales vitamin —small dose, big results 💁♀️ Let’s kick it off with one of my favorites: The “Cost of Nothing” Close The #1 reason prospects say: “I need to think about it” Isn’t usually because your offer is too expensive… It’s because they’re too focused on the price of your offer instead of the price of staying stuck. In other words: They haven’t calculated what doing nothing is actually costing them. That’s where GAP Selling becomes a game-changer on calls. 🔑 The Framework: Make the GAP Undeniable Here’s how to use it: 1️⃣ Where are they NOW?Get specific. Numbers. Real details.Income, time, stress, missed opportunities. 2️⃣ Where do they WANT to be?Paint the picture with them.What changes? What improves? What becomes possible? 3️⃣ What’s the COST of the GAP? Ask it plainly :“If nothing changes, where will you be 6–12 months from now?” No pressure No convincing. Just clarity. When the GAP is undeniable, the decision makes itself. 🎯 Real Call Example Prospect says:“I just need time to think.” You respond:“Totally fair. Can I ask—if nothing changes and you stay exactly where you are right now, what does that cost you over the next year?” That’s not salesy. That’s leadership. 💬 Your turn: Drop a comment below — where do you see prospects getting stuck most often: 👉 money👉 time👉 confidence👉 clarity Next week’s 60s with HTM drops soon 👀