We've got a new free tool for you to try! Paste in a page and the AI Slop Content Checker will quote every bit of filler back to you, line by line. It also tells you what your page has that other pages don't. Takes under a minute and you don't need to sign up. 👉 https://hawkacademy.co/seo-tools/ai-slop-content-checker/ What's the worst filler phrase you've caught in your own writing? I'll go first in the comments

Hello SEO fam. Keen to hear your thoughts here.. We’ve been doing SEO for a solar client for the last 4–5 months. - Site-wide technical SEO + internal linking - 3–4 x new/updated service/location pages per month - Content/topic strategy + refreshing existing content - Citations + local authority building - Genuine outreach/link building with partners/suppliers - All GBP/local SEO including reviews They’ve now been pitched by another agency specifically around “AI SEO / AEO”, were really impressed by the pitch, and want to trial them for 3 months. However the 'AEO' Agency said to do AEO, they also have to take the SEO over. My understanding is that most AI visibility still comes back to strong SEO fundamentals, with potentially more emphasis on PR and how content is structured. I said 80-90% of the activities is likely overlap but is there anything genuinely different you’d expect a specialist AI SEO agency to be doing that we may be missing? I know it's changing fast, we generally stay pure, follow a select few SEO leaders and ignore the noise but keen to make sure there still isn’t another layer we are missing. Also a bit of a learning curve for not communicating how our SEO work already contributes to AI visibility enough! Any insight welcome, thank you

Believe me, we've ALL been there. So many moving parts, and most advice just hands you a list without saying what to actually do with it. Luckily for you, we've put together an SEO Starter Kit to fix that, 8 checks that cover the basics of getting a page to rank, and each one has a free tool that runs it for you. no signup, nothing stored, just plug in a url. If you're not sure where to start, start here 🙆🏼‍♀️ Check it out for yourself here: https://hawkacademy.co/resources/seo-starter-kit/

Are there any specific SEO strategies, content formats, or schema practices that help content appear in AI-generated summaries?

At some point, every SEO, marketer, and business owner has woken up feeling like it's gonna be a good day, only to open up and check their rankings and feel their stomach drop. When that happens, what's the first thing you check? 🔍