Happy Thursday Hawks!!! Hope you've all had a lovely week so far! In case you missed it, we just added some free Claude skills to Hawk Academy. Built from what our specialists actually use day to day. Audit a site, build a topical map, structure a content brief, map internal links, and more. Each one is downloadable and hackable so you can make it your own. Make sure you check it out and let me know your thoughts!

At some point, every SEO, marketer, and business owner has woken up feeling like it's gonna be a good day, only to open up and check their rankings and feel their stomach drop. When that happens, what's the first thing you check? 🔍

Whether you're just getting started with SEO, deep in a technical audit, or trying to figure out AI search, drop it below. No judgement here. This community exists so you don't have to figure it out alone.

After completing my software development studies last month, I thought it would be a good opportunity to refresh my SEO knowledge while also learning more about eCommerce and SaaS :)

Morning everyone, Quick question: what worries you most about AI changing search? I'm keen to know what's on everyone's mind as search starts to evolve.