There’s absolutely value in spending $25k-$40k+ with a branding agency. Especially when you’re getting the website, SEO, strategy and everything else that comes with it. But I don’t think most small home service companies need all of that to make a significant impact. When we started Handy’s, we focused heavily on the things people would actually see in our community. Van wraps, uniforms, yard signs, door hangers, business cards, leave behinds, etc. We basically wanted a company doing $0 in revenue to look like it was doing $10M. And it worked. Customers took us more seriously. Hiring became WAY easier because prospective employees thought they were joining something established and professional. People started recognizing our trucks around town. We went from $0-$1M in less than 12 months after opening our doors. But the part I never expected was what the brand would do for me personally as the founder. It’s opened doors, created relationships and gotten me into rooms that have ultimately become significantly more valuable than any individual customer we’ve ever gotten from it. I think a lot of home service owners still look at branding as a logo and a website. I look at it completely differently now. You don’t necessarily need a $40k agency engagement. You need the creative foundation that makes a small company look like it belongs next to the biggest companies in your market. And I’d probably figure that out sooner rather than later. There are a LOT of well-branded home service companies popping up right now. Hit me up if you need ideas or want to hear more about how impactful our brand has been for Handy's

Hey guys, wanted to reach out and see if anyone has experience with running meta ads and what offer/copy you would use? Also came across a decent offer here for tshirts hats etc... if anyone is interested https://printmetees.com/products/solo-contractor-bundle

Does anybody have any experience with ordering from Alibaba? I have ordered beer koozies from the sight before and came out perfect. But I am a little worried about the yard signs not being great quality. Attached is the quote I received from Alibaba and a pic of ones they have made other people. I try to support local as much as possible but local is 3 times the cost. The best reputable US online deal I can find is dope marketing. Alibaba beats them by 40%. Second question is is anyone have great success with yard signs?. I understand you don't just put 10 randomly and never look back. We are planning on taking the consistent approach and placment will be around areas where our preferred customer base is. Our goal is brand awareness. Over the past 2 years we have worked for trade with other companies and have credits built up. One being radio, and one being a print shop. So our plan is to strategically place yard signs, send EDDM to targeted area and run out radio commercials. If anyone has suggestions on the order or staggering of the trifecta that would be great.

One of the best ways I’ve heard marketing explained is to think about it like investing. When someone asks, “What’s the best marketing channel?” that’s the wrong question. There is no single platform, tactic, or play that works forever. Markets shift. Attention shifts. What performs today may underperform tomorrow. That’s why marketing has to be run the same way you’d manage a portfolio. You don’t invest in assets that aren’t producing returns. You track performance, study trends, and make decisions based on data — not opinions. And when something does work, you don’t walk away from it. You continue to monitor it, because last year’s winner isn’t guaranteed to be this year’s. The real work is in the cycle: - Double down on what’s performing - Test new opportunities consistently - Measure everything - Reallocate without emotion Marketing isn’t about finding “the best channel.”It’s about disciplined capital allocation in an environment that never stops changing.

I had no idea how to create and schedule posts. Started with this today. I hope to launch LSA soon.