AI for Amazon Reviews Is Not a Problem if You Use It Right

To ease concerns about using AI for reviews, I made a separate episode on this topic.

Key Takeaways:

The Nuance: Amazon does not automatically ban AI reviews if they include a person's real opinion or experience.
What is Okay: Using AI to fix grammar or make bullet points clearer is acceptable.
What is Forbidden: Using AI to create a review from just a product link without any real experience is a violation.
The Problem: Many customers now complain about "AI slop," which is long, wordy text that has no real insight.

"Customers may choose to use AI to write a review based on their experience with a product as long as they meet our policy guidelines. The use of AI to write a review does not make it a fake review. Amazon has zero tolerance for fake reviews. We have robust and longstanding policies that prohibit review abuse, and we suspend, ban, and take legal action against those who violate these policies,” an Amazon spokesperson told Inc. in August 2025.

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